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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,697 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

RG

Apr 8, 2020

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

筛选依据：

526 - Brand and Product Management 的 550 个评论（共 577 个）

创建者 Kajal R

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Jun 22, 2020

The course was a great help to me.

创建者 SURESH R A

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Mar 2, 2024

Brand strategy and management

创建者 �HALIMATH R S C U

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Dec 30, 2021

Have gain much knowledgeuc

创建者 Shruthi S

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Apr 15, 2018

Helpful and value adding

创建者 Bolaji o o

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Oct 5, 2020

GOOD BRAND AND PRODUCT

创建者 mafer s

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Jan 26, 2020

Me está encantando!

创建者 Rajat S

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Jul 21, 2020

very nice course.

创建者 EKANE R H

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Apr 21, 2019

very interesting

创建者 Pravinpratap S

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May 2, 2020

Good experience

创建者 Nagesh S

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Dec 29, 2016

good learning,

创建者 macwan i

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Nov 18, 2022

Good Course

创建者 Harshad D

•

Oct 13, 2016

excellent

创建者 Monika T

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Apr 18, 2016

Useful

创建者 Jose F O A

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Oct 2, 2016

great

创建者 Sneha D

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Sep 17, 2025

good

创建者 Jayant B

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Aug 15, 2025

good

创建者 ENOSH S

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Nov 23, 2024

good

创建者 MUHAMMED A

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Oct 18, 2024

good

创建者 ALEGIEUNO J a

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Jul 1, 2021

good

创建者 �MANGALA� S C U

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Jan 30, 2022

goo

创建者 Quỳnh M T Đ

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May 22, 2025

ok

创建者 Sajjad H

•

Feb 19, 2025

mm

创建者 Alan S C

•

Mar 15, 2016

OK

创建者 DHANANJAY S

•

Nov 21, 2024

.