Name: Assess for Success: Marketing Analytics and Measurement
Brand: Google
Availability: OnlineOnly
Rating: 4.6 (490 reviews)

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课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

476 - Assess for Success: Marketing Analytics and Measurement 的 489 个评论（共 489 个）

创建者 Vasile C

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Aug 19, 2024

Very informative. A lot of instructions are outdated, a lot of instructions on working in excel are not video registered, and the text written instructions are not working

创建者 Matěj Š

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Jan 28, 2025

Plenty of important information and hard to process details delivered in a very uninspired and boring way.

创建者 Billy J C

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Jan 6, 2025

I would have liked more videos demonstrating how to use the Pivot tables. It was hard to follow the training's written instructions, and I couldn't find some of the buttons referenced in the instructions. That's why a video would have been helpful more than once.

创建者 Cristian N

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Aug 4, 2025

La plataforma de Google Ads no me dejo hacer nada sale como dañada

创建者 juliana p

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Dec 5, 2025

NO ESTA FUNCIONANDO LA TRADUCCION DE AUDIO AL ESPAÑOL

创建者 ايمن و

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Jul 20, 2025

جيد

创建者 mahzad a

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Feb 13, 2026

Compared to the other courses, this one is much harder to engage with. The topic is more complicated, yet the instructor’s monotone and rushed style, combined with simply reading from the text, makes it very difficult to understand. I have no doubt he’s an expert in his field, but teaching this material clearly requires a different skill set. I really wish this part of the course had been taught by someone else.