Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments.

您将学到什么
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
您将获得的技能
- Campaign Management
- Data Ethics
- Performance marketing
- Email Automation
- Digital Marketing
- AI Personalization
- Data-Driven Marketing
- Marketing Analytics
- Email Marketing
- Social Media Marketing
- Content Optimization
- Automation
- Content Strategy
- Personalized Campaigns
- AI Integrations
- Real Time Data
- Target Audience
- Content Creation
- Generative AI Agents
您将学习的工具
要了解的详细信息

可分享的证书
添加到您的领英档案
作业
7 项作业
授课语言:英语(English)
最近已更新!
February 2026
了解顶级公司的员工如何掌握热门技能

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'

Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'

Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
从 Business 浏览更多内容

Simplilearn

University of Maryland, College Park

Coursera



