Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences.
AI Empowerment for Small Businesses
您将学到什么
Learn how to harness predictive and AI to forecast demand and understand customer behavior by leveraging the data they collect.
Learn how to harness generative AI to to design products and services, create social media and marketing content, and improve customer service.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有6个模块
In this first module, we will introduce you to the course and the objectives. You'll have the the opportunity to connect with your peers and get familiar with the Coursera platform and support resources. Also, we will provide a brief history of the development of AI and the types of business problems AI can help solve.
涵盖的内容
4个视频8篇阅读材料5个作业2个讨论话题
In this module, we focus specifically on AI techniques that can be used by businesses for predictive analysis. Small businesses can use predictive analysis to forecast demand and understand customer behavior by leveraging the data they collect.
涵盖的内容
4个视频5篇阅读材料5个作业1个讨论话题
In this module, we focus on the newest development in AI - Generative AI. Small businesses can use Generative AI to design products and services, create content for social media and other marketing campaigns, and improve customer service.
涵盖的内容
3个视频4篇阅读材料4个作业1个讨论话题
In this module, we discuss the ethical and moral dilemmas of using AI. We provide a guide for small businesses to manage risks with AI.
涵盖的内容
5个视频6篇阅读材料6个作业1个讨论话题
This module discusses several cases where small businesses can benefit from using AI. These cases come directly from interviews with small business owners.
涵盖的内容
12个视频8篇阅读材料2个作业1次同伴评审1个讨论话题
In this module we will bring together everything you've learned about AI, its role in small businesses, and the case solutions you've studied to craft an AI implementation plan for your own real or hypothetical business.
涵盖的内容
1篇阅读材料1个作业
位教师
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
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University of Illinois Urbana-Champaign
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。