This Specialization provides a comprehensive, applied approach to business analytics using R across fraud detection, marketing performance analysis, and HR attrition modeling. Learners develop the ability to interpret complex datasets, apply statistical and machine learning techniques, and generate actionable business insights. Through structured, project-based learning, participants explore fraud lifecycle analytics, customer behavior modeling, churn prediction, workforce attrition analysis, and data-driven strategy evaluation. The program emphasizes analytical reasoning, feature selection, predictive modeling, and performance validation, equipping learners with practical skills required for data-driven roles in finance, marketing, HR, and business analytics.

应用的学习项目

Learners complete hands-on, end-to-end projects that simulate real business scenarios, including credit card fraud detection, marketing campaign performance evaluation, customer churn prediction, and HR attrition modeling. Each project requires data preparation, exploratory analysis, statistical testing, predictive modeling, and interpretation of results to support strategic business decisions.