Product Launch and Post-Launch Management

本课程是 Xbox Product Manager 专业证书的一部分

位教师：Xbox

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6个模块

深入了解一个主题并学习基础知识。

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6个模块

深入了解一个主题并学习基础知识。

15 条评论

初级等级

推荐体验

3 周完成

在 10 小时一周

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作业

37 项作业

授课语言：英语（English）

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该课程共有6个模块

Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy.

By the end of this course, you'll be able to: ● Plan and coordinate a successful product launch. ● Develop and implement product marketing and sales strategies. ● Apply quality assurance and control techniques. ● Manage the product life cycle post-launch, including updates and improvements. ● Complete a final project that explains the ability to launch and manage a product. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.

涵盖的内容

13个视频5篇阅读材料6个作业1个讨论话题

13个视频总计59分钟

Introduction to the launchpad 7分钟
The launch timeline 3分钟
Navigating with Looker 5分钟
Building a launch timeline with Trello 5分钟
Budgeting for success 6分钟
The launch team 3分钟
Breaking down silos 3分钟
Collaboration with Asana 5分钟
Navigating conflicts 6分钟
United we launch 2分钟
The marketing megaphone 3分钟
Crafting a compelling message 6分钟
Creating engaging social media content for launch 6分钟

5篇阅读材料总计50分钟

Welcome to the Product Launch and Post-Launch Management syllabus 10分钟
The product launch checklist 10分钟
Collaboration tools for product managers 10分钟
Marketing channels for product launch 10分钟
Case study - A media company's viral launch campaign 10分钟

6个作业总计135分钟

What's on the product launch checklist? 15分钟
Key components of a successful product launch plan. 15分钟
Effective cross-functional collaboration during product launch 15分钟
Case study follow up 15分钟
Activity: Power up your launch: planning the smart home energy system release 45分钟
Marketing and communication strategies for a product launch 30分钟

1个讨论话题总计10分钟

From consumer to creator 10分钟

This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.

涵盖的内容

14个视频4篇阅读材料6个作业

14个视频总计64分钟

The marketing symphony 3分钟
Digital marketing decoded 6分钟
Making an impact in the offline world 6分钟
Measuring marketing ROI 5分钟
The sales funnel in action 2分钟
Nurturing leads and closing sales 5分钟
Creating a sales pitch deck 5分钟
Handling customer concerns with confidence 6分钟
Driving revenue and customer satisfaction 3分钟
From launch to legacy 2分钟
Customer feedback loop 6分钟
Analyzing user behavior with Looker 5分钟
Decoding user behavior 6分钟
Implementing product improvements based on feedback 6分钟

4篇阅读材料总计40分钟

Social media for product managers 10分钟
Sales techniques for product managers 10分钟
Unveiling user behavior and trends 10分钟
Case study: A software company's product evolution 10分钟

6个作业总计135分钟

How to make an impact online and offline 15分钟
Marketing channels and tactics for product promotion 15分钟
Sales techniques and strategies for driving product adoption 15分钟
User and market trends 15分钟
Activity: Marketing the energy management system 45分钟
Analyzing market feedback and data for product success 30分钟

In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.

涵盖的内容

14个视频3篇阅读材料5个作业

14个视频总计69分钟

Putting your product to the test 2分钟
Types of testing 6分钟
User acceptance testing 6分钟
Navigating UAT Results in Zephyr Scale 6分钟
Bug hunting 6分钟
Controlling Quality 2分钟
Risk Management in product development 6分钟
Using a risk register to prioritize risks 5分钟
Developing mitigation strategies 6分钟
Empowering quality through control 3分钟
Beyond the launch 2分钟
Gathering feedback 6分钟
Managing customer feedback with Productboard 6分钟
Issue resolution 6分钟

3篇阅读材料总计30分钟

Crafting crystal-clear user acceptance criteria with Jira 10分钟
Identifying and categorizing risks 10分钟
Analyzing and prioritizing feedback 10分钟

5个作业总计135分钟

Testing and evaluation techniques 15分钟
Risk mitigation techniques 15分钟
Analyzing and managing customer feedback 15分钟
Activity: Quality assurance for the smart home energy management system 60分钟
Managing customer feedback and driving continuous product improvement 30分钟

This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.

涵盖的内容

14个视频3篇阅读材料7个作业

14个视频总计64分钟

The ongoing journey of product success 2分钟
Tracking KPIs with Looker 5分钟
Focusing on actionable insights 6分钟
Navigating the post-launch landscape 3分钟
Listen and learn 2分钟
Feedback channels 6分钟
Sentiment analysis with Hotjar 6分钟
Prioritizing and addressing customer needs 6分钟
Closing the loop 6分钟
Feedback as fuel 3分钟
The never-ending journey 3分钟
Charting your product's future 6分钟
Managing product updates with Asana 5分钟
Defining "done" 6分钟

3篇阅读材料总计30分钟

Measuring what matters 10分钟
The art of active listening 10分钟
Embracing flexibility and iteration 10分钟

7个作业总计165分钟

Can you tell a story with data? 15分钟
Key performance indicators (KPIs) for measuring success 15分钟
Voice of the customer 15分钟
Strategies for gathering and analyzing customer feedback 15分钟
Strategic vision and iteration 15分钟
Activity: Empowering efficiency: Post-launch management for the smart home energy system 60分钟
Planning and implementing product updates and enhancements 30分钟

This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.

涵盖的内容

13个视频3篇阅读材料6个作业

13个视频总计58分钟

Beyond the fireworks 2分钟
The post-launch reality check 5分钟
Deep dive into user behavior 4分钟
Customer feedback in the post-launch phase 6分钟
The post-launch report card 2分钟
Data as your guide 2分钟
Advanced analytics techniques 6分钟
Predictive analytics in action 6分钟
Turning insights into action 3分钟
The evolution of excellence 3分钟
Embracing flexibility and responsiveness 6分钟
Managing product updates with Microsoft Project 6分钟
Balancing user needs and business goals 6分钟

3篇阅读材料总计30分钟

Post-launch analytics 10分钟
Data visualization for product managers 10分钟
The product feedback loop post launch 10分钟

6个作业总计150分钟

Post launch 15分钟
Evaluating product performance using key metrics 15分钟
Applying data analysis techniques to gain insights 15分钟
Product feedback loop 15分钟
Activity: Evaluating and enhancing the smart home energy management system 60分钟
Strategies for continuous product improvement 30分钟

In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, sales, and even interview preparation, empowering you to create innovative products and navigate the evolving job market with confidence.

涵盖的内容

14个视频4篇阅读材料7个作业

14个视频总计66分钟

AI as your co-pilot 2分钟
Unlocking its potential for product innovation 5分钟
Brainstorming with CoPilot 5分钟
Gaining deeper insights into customer needs with AI 6分钟
Personalization and automation at scale 6分钟
The AI-powered product manager 3分钟
The AI-powered toolbox 3分钟
AI for product planning 6分钟
Generating marketing copy with CoPilot 7分钟
AI-powered sales enablement 6分钟
Level up your prep 2分钟
The product management interview 5分钟
Resume revamp with AI 5分钟
AI-powered mock interviews 6分钟

4篇阅读材料总计40分钟

The product manager's guide to generative AI 10分钟
AI-driven marketing automation 10分钟
Top 10 generative AI tools for interview prep 10分钟
Product Launch and Post-Launch Management summary 10分钟

7个作业总计250分钟

AI fundamentals 15分钟
Understanding the role of generative AI in product management 15分钟
Utilizing AI-powered tools for product planning, marketing, and sales 15分钟
Generative AI for the job hunt 15分钟
Activity: Practice a mock interview 60分钟
Assessing generative AI's impact on product success 30分钟
Activity: Launching your product vision: A product management simulation using AI 100分钟