Uncover Market Insights: Research Essentials

本课程是 Marketing Analysis and KPIs 专项课程的一部分

位教师：LearningMate

访问权限由 New York State Department of Labor 提供

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Translate business questions into clear research requirements using a standardized intake process to launch effective market research projects.

您将获得的技能

要了解的详细信息

可分享的证书

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作业

5 任务¹

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授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Marketing Analysis and KPIs 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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获得对主题或工具的基础理解
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该课程共有2个模块

Uncover Market Insights: Research Essentials is for anyone tasked with turning ambiguous business questions into actionable research projects. You'll move beyond just collecting data to understanding the strategic "why" behind every research request. Learn to identify the five core purposes of market research—from sizing a market to understanding customer satisfaction—and connect them directly to the questions your stakeholders are asking.

Through practical, real-world examples inspired by successes and failures at companies like Netflix and Coca-Cola, you will master a structured approach to project initiation. The course culminates in you learning how to use a standardized intake form, a critical tool for capturing project goals, defining the target audience, and setting clear timelines and deliverables. By the end, you won't just be fulfilling requests; you'll be a strategic partner who ensures every research project is set up for success from day one, bringing clarity and alignment to your team's data-driven decisions.

This module introduces the core purposes of market research and builds the foundational skill of connecting business questions to the research purpose. You will learn to identify the five fundamental purposes of research and practice, connecting them to real-world business questions. By analyzing scenarios and case studies, you will build the critical skill of diagnosing the "why" behind a stakeholder's request, ensuring that the research is strategically focused from the very beginning.

涵盖的内容

2个视频2篇阅读材料2个作业

2个视频总计14分钟

The High Cost of Asking the Wrong Question 6分钟
The Five "Whys": A Map for Market Research 7分钟

2篇阅读材料总计11分钟

Your Reference Guide: Connecting Questions to Purpose 5分钟
Decoding the Ask: Finding the Question in the Clutter 6分钟

2个作业总计30分钟

Hands-On Learning (HOL): Case Study: From Business Challenge to Presentation Plan 20分钟
Knowledge Check: Matching Purposes to Problems 10分钟

This module focuses on translating informal research requests into clear, complete, and documented research requirements using a standardized intake form. You will learn how to use a standardized intake form to systematically capture and document all the critical details of a research request. By the end of this module, you will be able to take a stakeholder's informal request and translate it into a clear, complete, and professional research brief to initiate a project and lay the foundation for success in market research.