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S.P. Jain Institute of Management and Research

Marketing Management

Marketing plays a vital role in business growth. It is a broad general management responsibility and not specific to marketing specialists alone. Customer-oriented and competitive marketing strategies are critical to business success. This course explores the core concepts and tools of contemporary marketing management—including market segmentation, brand positioning, distribution channel design and communications to develop an effective customer-centric marketing strategy. Through the course, you will be exposed to a variety of analytical approaches, tools and techniques that we can use in thinking about strategic issues. The various modules in this course will enable you to apply the learning from the various concepts and frameworks to your workplace. The goal of this course is to enable you to take effective decisions and become better managers at your workplace.

状态:Marketing Effectiveness
状态:Target Market
初级课程小时

精选评论

AD

5.0评论日期:Feb 28, 2025

The way in which Dhrithi Ma'am explained the concepts is simple yet effective. Amazing content and delivery. Kudos!!

TP

5.0评论日期:Jul 5, 2025

Very informative and great course for anyone who wants to start their career in Marketing

PP

5.0评论日期:Mar 8, 2025

please give certificate free, because im very poor

所有审阅

显示:10/10

Brajesh Kumar
5.0
评论日期:Apr 4, 2026
Maxwell Munetsi
5.0
评论日期:Sep 25, 2025
Ahmar Dharwar
5.0
评论日期:Mar 1, 2025
Tej Arvind Pewekar
5.0
评论日期:Jul 6, 2025
Angela Franco Matos
5.0
评论日期:Oct 14, 2025
P.Jayaprasanna.
5.0
评论日期:Mar 9, 2025
Carolin Kubo
5.0
评论日期:Jul 10, 2025
Ramesh Nagasamudram
5.0
评论日期:Oct 17, 2025
Vikash
5.0
评论日期:Dec 27, 2025
AKASHDEEP SINGH
5.0
评论日期:Oct 29, 2025