Smarter Content Creation with Microsoft Copilot

本课程是多个项目的一部分。

位教师： Microsoft

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4个模块

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2 周完成

在 10 小时一周

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4个模块

深入了解一个主题并学习基础知识。

11 条评论

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

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要了解的详细信息

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作业

13 项作业

授课语言：英语（English）

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该课程共有4个模块

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Welcome to 'Smarter Content Creation with Microsoft Copilot'! By enrolling in this course, you are taking the next step to transforming your marketing creative with GenAI. In the first module of this course, we'll learn the various types of content that can be created with Microsof Copilot. Then we will learn the best practices for Mirosoft Copilot around brainstorming and idea refinement for content themes and calendars. And lastly, you will learn how to apply Microsoft Copilot to generate high performing creative at scale. By the end of this module, you will know how to use Microsoft Copilot to generate smarter creative content. So let's get started!

涵盖的内容

9个视频4篇阅读材料4个作业3个非评分实验室

9个视频总计38分钟

Generating SEO & SEM Content at Scale with Microsoft Copilot 7分钟
Creating Personalized Email, Support and PR Scripts With Microsoft Copilot 6分钟
Creating Written Content for Social Media 4分钟
Generating Images for your Email, Landing Pages, and Website 5分钟
Generating Images for Organic Social 3分钟
Creating Images for Your Ads 4分钟
Setting your Brand Voice in Microsoft Copilot 3分钟
Analyze and Grade Content With Microsoft Copilot 4分钟
Generate Improved Versions for Each Piece of Content You Want to Optimize 4分钟

4篇阅读材料总计40分钟

Course Syllabus 10分钟
How to Get Started with Microsoft Copilot 10分钟
Note on Feature Limitations 10分钟
Content Types You Can Create with Copilot 10分钟

4个作业总计120分钟

Types of Content Microsoft Copilot Can Generate 30分钟
How to Use Microsoft Copilot Designer to Create Images 30分钟
How to Analyze Content with Microsoft Copilot 30分钟
Module 1 Quiz: Microsoft Copilot’s GenAI Content Opportunities 30分钟

3个非评分实验室总计180分钟

Create an Email Script for a New Shoe Insole Company 60分钟
Create an Image for Organic Social for the New Shoe Insole Company 60分钟
Set Your Brand Voice Assignment 60分钟

In the second module of this course, we'll review how to generate ideas for content generation with Microsoft Copilot. You will also learn how to use Microsoft Copilot to refine your ideas and outline a content calendar for your organization.

涵盖的内容

8个视频1篇阅读材料4个作业3个非评分实验室

8个视频总计35分钟

The Power of Ideas in Content Creation 4分钟
Implementing a Brainstorming Framework with GenAI 6分钟
When Should You Refine Your Ideas? 3分钟
Steps to Optimize Your Idea Refinement with GenAI 7分钟
Setting the Right Criteria for Refinement with GenAI 5分钟
Generate your Content Calendar Outlines with GenAI 4分钟
Possible Content Calendar Features with GenAI 3分钟
Incorporating A/B Testing in Your Content Calendar 3分钟

1篇阅读材料总计10分钟

Brainstorming With Copilot 10分钟

4个作业总计120分钟

How to Brainstorm Content Ideas with GenAI 30分钟
Refining Ideas with GenAI 30分钟
Generate a Content Calendar with Microsoft Copilot 30分钟
Module 2 Quiz: Idea Generation with Microsoft Copilot’s GenAI 30分钟

3个非评分实验室总计180分钟

Brainstorm Ideas for the New Shoe Insole Company 60分钟
Refine Ideas From the Last Assignment 60分钟
Creating a Content Calendar for the New Shoe Insole Company 60分钟

In the third module of this course, we will use Microsoft Copilot to create high performing content. We'll dive deep into three main creative types: Paid Search Ads, Social Media Posts, and SEO. And we'll utilize the work we did in the last two modules.

涵盖的内容

9个视频1篇阅读材料4个作业3个非评分实验室

9个视频总计46分钟

Create a Content Framework for Different Content Types 6分钟
Use Microsoft Copilot to Generate Compelling and Attention-Grabbing Titles 6分钟
Structure Your Copywriting to Incorporate Your Brand's Voice 3分钟
Leveraging Content Performance Data with Microsoft Copilot 5分钟
Analyze and Generate Insights from Your Marketing Performance Data 5分钟
Incorporate Content Performance Data with Microsoft Copilot 2分钟
Generate High Performing Paid Search Ads with Microsoft Copilot 6分钟
Generate High Performing Social Ads with Microsoft Copilot 7分钟
Generate High Performing SEO Content with Microsoft Copilot 5分钟

1篇阅读材料总计10分钟

Establish Content Frameworks Around Voice in Your AI Content Efforts 10分钟

4个作业总计120分钟

Training Your Copilot with a Content Framework 30分钟
Including Performance Data to Create Higher Performing Content 30分钟
Generating Paid Search, Social and SEO Content 30分钟
Module 3 Quiz: Using Microsoft Copilot’s GenAI to Generate Higher Performing Content 30分钟

3个非评分实验室总计180分钟

Using Microsoft Copilot’s GenAI to Generate Higher Performing Content 60分钟
Upload Marketing Performance Data and Generating Insights 60分钟
Generate Paid Search, Social, and SEO Content 60分钟

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment, concluding this Specialization.