Packt

How to Persuade When Facts Don't Seem to Matter

Packt

How to Persuade When Facts Don't Seem to Matter

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深入了解一个主题并学习基础知识。
中级 等级

推荐体验

4 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级

推荐体验

4 小时 完成
灵活的计划
自行安排学习进度

您将学到什么

  • Understand how emotions, context, and irrationality shape persuasive efforts.

  • Master storytelling techniques to influence and connect with your audience.

  • Apply persuasion strategies in professional settings like sales, meetings, and marketing.

  • Overcome resistance and manage disagreement effectively in persuasive efforts.

您将获得的技能

要了解的详细信息

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作业

5 项作业

授课语言:英语(English)
最近已更新!

February 2026

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有7个模块

In this module, we will introduce you to the foundational concepts of persuasion, exploring strategies that influence beyond facts. You will learn how to tap into emotional responses, master a balance between heart and mind, and understand the unique course features that support your learning journey.

涵盖的内容

4个视频

In this module, we will cover the core concepts that make persuasion effective. We will discuss humility as a starting point, dive into the power of empathy, and explore how context plays a crucial role in shaping your persuasive approach.

涵盖的内容

4个视频1个作业

In this module, we will focus on how to handle opposition and disagreement effectively. Learn how to turn resistance into persuasive opportunities and gain confidence in dealing with conflicting viewpoints while maintaining control over the conversation.

涵盖的内容

2个视频1个作业

In this module, we will explore persuasive tools such as repetition, clarity, and emotional engagement. We will also tackle how to present facts objectively, harness the persuasive power of visuals, and understand biases that could affect your communication.

涵盖的内容

5个视频1个作业

In this module, we will explore how storytelling can elevate your persuasive skills. You will learn how to craft powerful narratives, improve your communication through eye contact, and use repetition to reinforce your message and influence decisions.

涵盖的内容

4个视频

In this module, we will guide you through the process of personalizing your persuasive strategies for different settings. You will learn to apply these skills in diverse environments—from the workplace to family discussions—ensuring your influence remains effective across situations.

涵盖的内容

4个视频

In this module, we will introduce the support system that continues to guide your learning, from feedback opportunities to additional resources. We will also wrap up the course, celebrating your progress and offering guidance on how to apply and improve your persuasive skills moving forward.

涵盖的内容

3个视频2个作业

位教师

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