Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程的一部分

位教师：EDUCBA

访问权限由 New York State Department of Labor 提供

5个模块

深入了解一个主题并学习基础知识。

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Apply SAS for descriptive statistics, correlations, regressions, and variance models.
Forecast economic and financial trends using SAS procedures on real datasets.
Analyze stock indices, forex, and market risks for data-driven decision-making.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

17 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

By the end of this course, learners will be able to define core marketing concepts, analyze historical developments, apply frameworks such as the marketing mix and segmentation, and evaluate strategies for planning, communication, and performance measurement.

This beginner-friendly program provides a comprehensive journey through the marketing universe, starting from its definitions and history, moving into the evolution of marketing orientations, and progressing toward advanced topics like digital marketing, strategic planning, and performance analysis. Learners will gain the skills to construct marketing plans, design communication strategies, and assess marketing effectiveness using ROI and implementation matrices. What makes this course unique is its blend of theory and practice—it not only explores the dominant schools of thought but also connects them with modern tools like digital marketing mix, segmentation strategies, and integrated communication. With structured modules, engaging examples, and graded assessments, this course equips learners with both the foundational knowledge and practical decision-making skills required to thrive in today’s dynamic marketing environment.

This module introduces learners to the fundamentals of marketing by defining core concepts, tracing its historical evolution, and exploring the dominant schools of thought that shaped modern marketing.

涵盖的内容

14个视频4个作业

14个视频总计129分钟

Course Introduction 3分钟
Introduction to Marketing Universe 7分钟
Defination 6分钟
Concept 6分钟
Concept Continue 9分钟
History of Marketing Practice and Thought 10分钟
Across the Ages 14分钟
Across the Ages Continue 14分钟
Marketing Orientation 9分钟
Marketing Orientation Continue 9分钟
Periodisations 11分钟
Critical Developments Marketing Practice 7分钟
History of Marketing Thought 13分钟
Dominant Schools of Marketing Thought 12分钟

4个作业总计60分钟

Exploring the Marketing Universe 10分钟
Evolution of Marketing Thought 10分钟
Periodisation and Developments in Marketing 10分钟
Foundations of Marketing 30分钟

This module focuses on the fundamental frameworks of marketing, including the marketing mix, its modern adaptations, and the critical role of the marketing environment and research in guiding strategic decisions.

涵盖的内容

10个视频3个作业

10个视频总计89分钟

Marketing Mix 12分钟
Marketing Mix Continue 7分钟
Digital Marketing Mix 8分钟
Marketing Environment Introduction 5分钟
Micro Environment 6分钟
Macro Environment 11分钟
Environmental Scanning 8分钟
Marketing Research Part 1 12分钟
Marketing Research Part 2 10分钟
Marketing Research Part 3 9分钟

3个作业总计50分钟

Understanding the Marketing Mix 10分钟
Untitled 10分钟
Core Marketing Principles 30分钟

This module explores how markets are divided into distinct groups, how target markets are chosen, and how effective communication strategies connect businesses with their audiences.

涵盖的内容

8个视频3个作业

8个视频总计67分钟

Market Segmentation 12分钟
Market Segmentation Continue 10分钟
Market Segmentation History 5分钟
Market Segmentation Strategy 5分钟
Target Markets Selection 6分钟
Marketing Communication 6分钟
Marketing Planning 12分钟
Marketing Planning Continue 12分钟

3个作业总计50分钟

Market Segmentation Foundations 10分钟
Targeting and Communication 10分钟
Market Segmentation and Communication 30分钟

This module introduces learners to different types of marketing approaches and provides an understanding of how strategic marketing frameworks guide long-term positioning and planning.

涵盖的内容

8个视频3个作业

8个视频总计69分钟

Marketing Types Part 1 10分钟
Marketing Types Part 2 9分钟
Marketing Types Part 3 12分钟
Marketing Types Part 4 6分钟
Marketing Brand Biosphere 12分钟
Marketing Strategy 4分钟
Strategic Marketing 10分钟
Strategic Marketing Continue 6分钟

3个作业总计50分钟

Exploring Marketing Types 10分钟
Strategic Marketing Foundations 10分钟
Marketing Approaches and Strategies 30分钟

This module covers the design and execution of marketing plans, the development of strategies for products, price, promotion, and logistics, and the measurement of marketing performance and effectiveness.