The course examines digital marketing analytics strategies, platforms for data ingestion, preparation, and reporting. The course focuses beyond social media marketing analytics. Digital marketing analytics is foundational to Digital Marketing because analytics is the language used to optimize and connect results across all digital marketing tactics – search, social media, email marketing, display ads, video ads, etc. An effective digital marketer is well versed in data and is a data translator for a business. Becoming well versed in analytics and data requires the cultivation of both technical and soft skills. This course aims to arm students with such skills.
Social Media Marketing Analytics
您将获得的技能
- Data Collection
- Digital Advertising
- Social Media Marketing
- Owned Media
- Web Analytics
- Email Marketing
- Social Media Campaigns
- Earned Media
- Data-Driven Decision-Making
- Data Ethics
- Consumer Behaviour
- Paid media
- Social Media
- Analytics
- Digital Marketing
- Mobile Banking
- Key Performance Indicators (KPIs)
- Marketing Analytics
- Performance Measurement
- 技能部分已折叠。显示 10 项技能，共 19 项。
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作业
33 项作业
授课语言：英语（English）
最近已更新！
October 2025
了解顶级公司的员工如何掌握热门技能
该课程共有9个模块
Introduces the concept of digital media, types of media (paid, owned, earned), and the overall digital ecosystem. This module delves into fundamental analytics concepts, key characteristics, and the importance of data-driven decision-making. It might also introduce the levels of analytics.
涵盖的内容
8个视频5篇阅读材料4个作业1个讨论话题
Explore consumer data collection, data privacy, and marketing technology stacks.
涵盖的内容
6个视频4篇阅读材料4个作业
Learn to establish and use measurement models to evaluate digital marketing effectiveness.
涵盖的内容
9个视频4篇阅读材料4个作业
Understand metrics, dimensions, and KPIs for website analytics and optimization.
涵盖的内容
6个视频4篇阅读材料4个作业
Evaluate and improve email marketing performance using analytics.
涵盖的内容
6个视频4篇阅读材料4个作业
Analyze and optimize paid and earned media campaigns using analytics.
涵盖的内容
8个视频4篇阅读材料4个作业
Explain and apply social media analytics across multiple platforms.
涵盖的内容
7个视频4篇阅读材料4个作业
Collect and interpret mobile app analytics to support business objectives.
涵盖的内容
10个视频4篇阅读材料4个作业
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
涵盖的内容
1个作业
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O.P. Jindal Global University
Coursera
University of Illinois Urbana-Champaign
