Social Media Marketing Analytics

Social Media Marketing Analytics

位教师：Ketan Patel

访问权限由 New York State Department of Labor 提供

9个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

6 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

9个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

6 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将获得的技能

您将学习的工具

Digital Marketing Tools

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

33 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有9个模块

The course examines digital marketing analytics strategies, platforms for data ingestion, preparation, and reporting. The course focuses beyond social media marketing analytics. Digital marketing analytics is foundational to Digital Marketing because analytics is the language used to optimize and connect results across all digital marketing tactics – search, social media, email marketing, display ads, video ads, etc. An effective digital marketer is well versed in data and is a data translator for a business. Becoming well versed in analytics and data requires the cultivation of both technical and soft skills. This course aims to arm students with such skills.

Introduces the concept of digital media, types of media (paid, owned, earned), and the overall digital ecosystem. This module delves into fundamental analytics concepts, key characteristics, and the importance of data-driven decision-making. It might also introduce the levels of analytics.

涵盖的内容

8个视频5篇阅读材料4个作业1个讨论话题

8个视频总计44分钟

Course Overview6分钟
Instructor Introduction1分钟
Module 1 Introduction1分钟
What is Digital Marketing Analytics - Part 17分钟
What is Digital Marketing Analytics - Part 25分钟
Role of Data in Digital Marketing10分钟
Exploring Digital Marketing Channels - Part 19分钟
Exploring Digital Marketing Channels - Part 25分钟

5篇阅读材料总计200分钟

Syllabus10分钟
What are Digital Marketing Analytics? 60分钟
The Role of Data in Digital Marketing60分钟
Key Digital Marketing Channels60分钟
Module 1 Summary10分钟

4个作业总计165分钟

What are Digital Marketing Analytics? Quiz15分钟
The Role of Data in Digital Marketing Quiz15分钟
Key Digital Marketing Channels Quiz15分钟
Module 1 Summative Assessment120分钟

1个讨论话题总计10分钟

Meet and Greet Discussion10分钟

Explore consumer data collection, data privacy, and marketing technology stacks.

涵盖的内容

6个视频4篇阅读材料4个作业

6个视频总计35分钟

Module 2 Introduction1分钟
Understanding Digital Consumer - Part 16分钟
Understanding Digital Consumer - Part 26分钟
Introduction to Digital Company6分钟
Value Exchange - Part 18分钟
Value Exchange - Part 28分钟

4篇阅读材料总计190分钟

Scale of Consumer Data Collection60分钟
Data Privacy and Consumer Protections60分钟
Marketing Technology Stack60分钟
Module 2 Summary10分钟

4个作业总计165分钟

Scale of Consumer Data Collection Quiz15分钟
Data Privacy and Consumer Protections Quiz15分钟
Marketing Technology Stack Quiz15分钟
Module 2 Summative Assessment120分钟

Learn to establish and use measurement models to evaluate digital marketing effectiveness.

涵盖的内容

9个视频4篇阅读材料4个作业

9个视频总计56分钟

Module 3 Introduction1分钟
Measurement Model - Overview - P17分钟
Measurement Model - Overview - P25分钟
Measurement Model - Overview - P37分钟
Metrics, Dimensions and KPIs - p18分钟
Metrics, Dimensions and KPIs - p25分钟
Metrics, Dimensions and KPIs - p36分钟
KPIs- ROI and CLV8分钟
KPIs- ROI and CLV - p29分钟

4篇阅读材料总计190分钟

Introduction to Measurement Models60分钟
SMART Goals and KPIs60分钟
Attribution Models60分钟
Module 3 Summary10分钟

4个作业总计165分钟

Introduction to Measurement Models Quiz15分钟
SMART Goals and KPIs Quiz15分钟
Attribution Models Quiz15分钟
Module 3 Summative Assessment120分钟

Understand metrics, dimensions, and KPIs for website analytics and optimization.

涵盖的内容

6个视频4篇阅读材料4个作业

6个视频总计38分钟

Module 4 Introduction1分钟
Web Analytics10分钟
Metrics, Dimensions, and KPIs in Web Analytics - p15分钟
Metrics, Dimensions, and KPIs in Web Analytics - p27分钟
Using Analytics Tools & Data-Driven Decisions - p19分钟
Using Analytics Tools & Data-Driven Decisions - p26分钟

4篇阅读材料总计190分钟

Introduction to Web Analytics60分钟
Website Optimization Techniques60分钟
Tools for Web Analytics60分钟
Module 4 Summary10分钟

4个作业总计165分钟

Introduction to Web Analytics Quiz15分钟
Website Optimization Techniques Quiz15分钟
Tools for Web Analytics Quiz15分钟
Module 4 Summative Assessment120分钟

Evaluate and improve email marketing performance using analytics.

涵盖的内容

6个视频4篇阅读材料4个作业

6个视频总计41分钟

Module 5 Introduction1分钟
Foundations of Email Analytics9分钟
KPIs & Measurement Models - p19分钟
KPIs & Measurement Models - p26分钟
ROI, Tools, & Business Decisions about Email Analytics - p18分钟
ROI, Tools, & Business Decisions about Email Analytics - p27分钟

4篇阅读材料总计190分钟

Fundamentals of Email Marketing Analytics60分钟
Designing Effective Email Campaigns60分钟
Measuring and Optimizing Email Performance60分钟
Module 5 Summary10分钟

4个作业总计165分钟

Fundamentals of Email Marketing Analytics Quiz15分钟
Designing Effective Email Campaigns Quiz15分钟
Measuring and Optimizing Email Performance Quiz15分钟
Module 5 Summative Assessment120分钟

Analyze and optimize paid and earned media campaigns using analytics.

涵盖的内容

8个视频4篇阅读材料4个作业

8个视频总计55分钟

Module 6 Introduction1分钟
Foundation and Measurement Strategy - p18分钟
Foundation and Measurement Strategy - p26分钟
Foundation and Measurement Strategy - p37分钟
Paid Media Analytics- From Cost to Profit - p18分钟
Paid Media Analytics- From Cost to Profit - p27分钟
Earned Media Analytics- From Mentions to Business Impact - p18分钟
Earned Media Analytics- From Mentions to Business Impact - p29分钟

4篇阅读材料总计190分钟

Paid Media Analytics60分钟
Earned Media Analytics60分钟
Integrating Paid and Earned Media60分钟
Module 6 Summary10分钟

4个作业总计165分钟

Paid Media Analytics Quiz15分钟
Earned Media Analytics Quiz15分钟
Integrating Paid and Earned Media Quiz15分钟
Module 6 Summative Assessment120分钟

Explain and apply social media analytics across multiple platforms.

涵盖的内容

7个视频4篇阅读材料4个作业

7个视频总计44分钟

Module 7 Introduction1分钟
Foundations, Metrics and KPIs - p17分钟
Foundations, Metrics and KPIs - p25分钟
Tools, Platforms, and Data Workflows - p17分钟
Tools, Platforms, and Data Workflows - p29分钟
Tools, Platforms, and Data Workflows - p36分钟
Platform Deep Dive and Optimization9分钟

4篇阅读材料总计190分钟

Introduction to Social Media Analytics60分钟
Platform-Specific Analytics60分钟
Engagement and Performance Optimization60分钟
Module 7 Summary10分钟

4个作业总计165分钟

Introduction to Social Media Analytics Quiz15分钟
Platform-Specific Analytics Quiz15分钟
Engagement and Performance Optimization Quiz15分钟
Module 7 Summative Assessment120分钟

Collect and interpret mobile app analytics to support business objectives.

涵盖的内容

10个视频4篇阅读材料4个作业

10个视频总计60分钟

Module 8 Introduction1分钟
Introduction to Mobile App - pt. 16分钟
Introduction to Mobile App - pt. 27分钟
Introduction to Mobile App - pt. 36分钟
Tools for Mobile App Analytics - pt. 19分钟
Tools for Mobile App Analytics - pt. 27分钟
Tools for Mobile App Analytics - pt. 36分钟
Optimizing Mobile App Performance pt. 18分钟
Optimizing Mobile App Performance pt. 25分钟
Optimizing Mobile App Performance pt. 35分钟

4篇阅读材料总计190分钟

Introduction to Mobile App Analytics60分钟
Tools for Mobile App Analytics60分钟
Optimizing Mobile App Performance60分钟
Module 8 Summary10分钟

4个作业总计165分钟

Introduction to Mobile App Analytics Quiz15分钟
Tools for Mobile App Analytics Quiz15分钟
Optimizing Mobile App Performance Quiz15分钟
Module 8 Summative Assessment120分钟

This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.