Grow with AI: Your AI-driven Growth Marketing strategy

Grow with AI: Your AI-driven Growth Marketing strategy

本课程是 Generative AI for Growth Marketing 专项课程的一部分

位教师：Thalita Milan

访问权限由 New York State Department of Labor 提供

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4个模块

深入了解一个主题并学习基础知识。

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9 小时完成

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4个模块

深入了解一个主题并学习基础知识。

92 条评论

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
Implement AI tools for enhancing business growth and achieving revenue targets.
Analyze and apply AI insights to optimize marketing efforts and ROI.

您将获得的技能

AI Personalization
Growth Strategies
Data Ethics
Customer Engagement
Customer Advocacy
Email Marketing
Marketing Automation
Marketing Strategies
AI Enablement
Customer Retention
Customer experience improvement
Personalized Service
Customer Insights
Lead Generation
Responsible AI
Artificial Intelligence and Machine Learning (AI/ML)
Marketing Analytics
技能部分已折叠。显示 10 项技能，共 17 项。

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作业

4 项作业

授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

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本课程是 Generative AI for Growth Marketing 专项课程专项课程的一部分

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该课程共有4个模块

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.

涵盖的内容

10个视频4篇阅读材料1个作业2个讨论话题1个插件

10个视频总计52分钟

Introduction and welcome 1分钟
Introduction to growth marketing 4分钟
AI & growth marketing: A perfect match 4分钟
AI Applications Across the Growth Marketing Funnel 7分钟
Decode market trends with AI 8分钟
Outsmart competitors with AI-powered analysis 5分钟
Craft customer-centric strategies using AI insights 5分钟
Set a strategic direction with AI 7分钟
Identify your target audience with AI 6分钟
Design a highly converting customer journey with AI 4分钟

4篇阅读材料总计20分钟

Welcome to the course 5分钟
The Power of Generative AI in Transforming Consumer Marketing 5分钟
Harnessing AI to Uncover Engaging Content Topics for Niche Businesses 5分钟
AI-Driven Buyer Persona Development 5分钟

1个作业总计30分钟

Create an AI-powered Growth Marketing Strategy 30分钟

2个讨论话题总计20分钟

Bridging the Gap: Adapting AI for Growth in Traditional Marketing Frameworks 10分钟
Staying True to Your Roots: Aligning AI Goals with Company Values in a Dynamic Market 10分钟

1个插件总计20分钟

Hands-On Lab: Map Out a Customer Journey with AI 20分钟

Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.

涵盖的内容

10个视频3篇阅读材料1个作业2个讨论话题1个插件

10个视频总计53分钟

Introduction to module 2 1分钟
Fundamentals of customer attraction and email list generation 4分钟
AI Strategies for Customer Discovery and Engagement 5分钟
Identify content topics with AI 6分钟
AI-enhanced lead capture strategies 8分钟
AI in organic content creation 7分钟
AI for optimizing paid advertising content 7分钟
Essential tools for AI-enhanced list building 7分钟
Master AI-powered lead segmentation 6分钟
Implement effective lead segmentation 3分钟

3篇阅读材料总计15分钟

Content Ideas for Niche Audiences: Engagement and Retention 5分钟
Enhancing AI Content Creation: Selection and Innovation 5分钟
Mastering Lead Segmentation for Targeted Marketing 5分钟

1个作业总计30分钟

Attract Potential Customers and Build an Email List with AI 30分钟

2个讨论话题总计20分钟

Harmony of Man and Machine: Ensuring AI Augments Human Creativity in Content 10分钟
Finding the Sweet Spot: Balancing Automation and Personalization in AI-driven Content 10分钟

1个插件总计20分钟

Hands-On Lab: Use AI to Drive Brand Awareness and Grow an Email List 20分钟

Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.

涵盖的内容

10个视频3篇阅读材料1个作业2个讨论话题1个插件

10个视频总计60分钟

Introduction to module 3 2分钟
Foundations of lead nurturing and acquisition strategies 11分钟
The role of marketing automation in lead conversion 11分钟
Design a lead nurturing sequence with the help of AI 8分钟
Implement automated lead nurturing sequences 5分钟
AI for personalization scaling: Convert customers on autopilot 6分钟
AI for direct email personalization 5分钟
Enhance customer onboarding and experience with AI 5分钟
AI applications to customer service 3分钟
Explore customer advocacy strategies with AI 4分钟

3篇阅读材料总计15分钟

The Power of Marketing Automation: Efficiency and Personalization 5分钟
AI in Email Creation: Enhancing Engagement and Productivity 5分钟
Transforming Customer Service with AI: Efficiency and Personalization 5分钟

1个作业总计30分钟

Turn prospects into happy customers and advocates with AI 30分钟

2个讨论话题总计20分钟

Personalization with a Human Touch: Using AI to Enhance Email Marketing without Losing Brand Authenticity 10分钟
The Human-AI Partnership: Overcoming Challenges in AI-powered Email Personalization 10分钟

1个插件总计20分钟

Hands-On Lab: Use AI to Turn Leads into Paying Customers 20分钟

Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.

涵盖的内容

11个视频3篇阅读材料1个作业2个讨论话题1个插件

11个视频总计49分钟

Introduction to module 4 2分钟
Analyze marketing key performance indicators (KPIs) with AI 12分钟
Measure funnel conversions performance using AI 6分钟
AI applications in customer experience analytics 4分钟
Enhance top-of-the-funnel strategies with AI 5分钟
Refine funnel conversions and acquisition strategies with AI 4分钟
Boost customer satisfaction and retention through AI insights 5分钟
Navigate ethical AI use in Marketing 3分钟
Stay ahead with AI and Marketing innovations 2分钟
AI beyond Marketing: Catalyzing organizational growth 3分钟
Wrap up and key takeaways 2分钟

3篇阅读材料总计15分钟

Generative AI in Marketing Analytics: Deep Insights and Strategy 5分钟
Funnel Optimization: Key to Conversion and Growth 5分钟
Ethical AI in Marketing: Building Trust and Transparency 5分钟

1个作业总计30分钟

Optimize your Growth Marketing Strategy with AI-Driven Analytics 30分钟

2个讨论话题总计20分钟

Revolutionizing the Funnel: AI's Role in Diagnosing and Enhancing Marketing Conversion Strategies 10分钟
Navigating the Ethical Maze: Addressing AI's Challenges in Data Privacy and Bias in Marketing 10分钟