Transform Engagement into Customers

本课程是 Google Digital Customer Engagement 专项课程的一部分

位教师：Google Career Certificates

访问权限由 New York State Department of Labor 提供

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing

您将获得的技能

Content Creation

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

2 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Google Digital Customer Engagement 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

In this course, you will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

By the end of this course, you will be able to: - Define social media marketing and describe its purpose - Describe the benefits of social media marketing - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising -Understand the difference between paid, owned, and earned social media marketing -Describe how social media marketing fits into the marketing funnel

You will study the importance of social media marketing in promoting a business or product. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.