Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns.
Google Ads Mastery : Create & Optimize Winning Campaigns
Google Ads Mastery : Create & Optimize Winning Campaigns
本课程是多个项目的一部分。
位教师：LearnKartS
访问权限由 New York State Department of Labor 提供
2,543 人已注册
您将学到什么
Effectively create, manage, and optimize Google Ads campaigns.
Conduct Keyword research and apply smart bidding strategies.
Use Tag Manager and Analytics for tracking ad performance.
Show your Ads On two of the biggest Search Engines In the World - Google & Youtube
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
53 项作业
授课语言：英语（English）
最近已更新！
November 2025
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有5个模块
Learn the fundamentals of Google Ads, including how the platform works, how ads appear, and how to create effective Search Campaigns. Explore keywords, ad formats, and extensions to build a strong foundation for campaign success.
涵盖的内容
28个视频5篇阅读材料13个作业
Master Google Ads bidding strategies and explore the Display Network to reach broader audiences. Learn how to optimize bids, target the right users, and create visually engaging display campaigns that drive awareness and conversions.
涵盖的内容
23个视频4篇阅读材料8个作业
Understand how to set up conversion tracking and use data to measure success. Learn remarketing strategies to re-engage past visitors and build smarter, data-driven campaigns.
涵盖的内容
15个视频4篇阅读材料7个作业
Discover how to create impactful YouTube video ads and effective shopping campaigns. Learn to set up Merchant Center, run Performance Max and Demand Gen campaigns, and connect creativity with measurable outcomes.
涵盖的内容
15个视频3篇阅读材料8个作业
Explore advanced Google Ads tools for automation, reporting, and large-scale management. Learn to use scripts, planners, and Ads Editor, and prepare for your official Google Ads Skillshop Certification.
涵盖的内容
32个视频3篇阅读材料17个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
提供方
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
