This course develops essential market forecasting and trend analysis skills for research professionals. Learners will master techniques for analyzing historical data to predict future demand and evaluating the strategic relevance of emerging trends. Through practical application with time-series data, learners will build the predictive capabilities needed to support forward-looking business decisions.

您将学到什么
Master market forecasting and trend analysis. Learn to use historical data to predict demand and evaluate the strategic impact of emerging trends.
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

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- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有2个模块
This module lays the groundwork for proactive decision-making by teaching learners how to look into the future using data. Participants will move beyond guesswork and learn to apply exponential smoothing—a powerful time-series forecasting technique. Using a hands-on approach, they will analyze historical data to identify underlying patterns and generate a quantitative demand forecast, a critical skill for managing resources and strategy.
涵盖的内容
2个视频1篇阅读材料2个作业
In this module, learners shift from predicting demand to evaluating opportunities. They will learn that not all trends are created equal and will build a structured scoring framework to separate high-impact signals from market noise. By applying this methodology, participants will learn to prioritize trends based on objective criteria, enabling them to make compelling, evidence-based recommendations for strategic focus.
涵盖的内容
2个视频1篇阅读材料1个作业
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