Digital Marketing Tools: Machine Learning and AI

Digital Marketing Tools: Machine Learning and AI

本课程是 Foundations of Digital Marketing 专项课程的一部分

位教师：Liye Ma

访问权限由 New York State Department of Labor 提供

3个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

4 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Machine Learning Methods
Big Data and AI Applications
Performance Evaluation

您将获得的技能

Machine Learning
Machine Learning Methods
Marketing Automation
Artificial Neural Networks
Model Evaluation
Big Data
Digital Marketing
Marketing Analytics
Marketing Strategies
Customer Insights
Machine Learning Algorithms
Predictive Analytics
Artificial Intelligence and Machine Learning (AI/ML)
Advanced Analytics
Deep Learning
Apache Hadoop
技能部分已折叠。显示 9 项技能，共 16 项。

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

15 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Foundations of Digital Marketing 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. Through an in-depth study of machine learning methods, neural networks, and big data applications, you will gain the skills to evaluate the performance of machine learning algorithms and leverage AI-driven insights to enhance digital marketing strategies.

The course is divided into two comprehensive modules. The first module, Machine Learning, focuses on methods of machine learning, performance evaluation, and method configuration. The second module, Big Data and Artificial Intelligence, covers topics such as Big Data AI, Hadoop & Deep Learning, and Neural Networks. By the end of the course, you will be equipped to describe the paradigm shift in machine learning methods, understand the expanding applications of big data to neural networks, and evaluate the effectiveness of machine learning algorithms to drive growth and innovation in digital marketing.

In the first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. We will dive into the transformative role of machine learning and artificial intelligence in digital marketing and gain insights into how these technologies can help automate marketing processes, predict customer behavior, and optimize decision-making. We’ll also explore practical applications of AI, such as improving customer segmentation and enhancing personalized marketing strategies to drive measurable business outcomes.

涵盖的内容

6个视频12篇阅读材料8个作业3个讨论话题1个插件

6个视频总计32分钟

Meet Your Instructor: Liye Ma 1分钟
Introduction to Machine Learning 6分钟
Machine Learning Methods, Part 1 8分钟
Machine Learning Methods, Part 2 7分钟
Performance Evaluation 6分钟
Method Configuration 5分钟

12篇阅读材料总计49分钟

Welcome to the Digital Marketing Tools Course 7分钟
Getting Help 1分钟
Introduction to Machine Learning 4分钟
Introduction to Methods of Machine Learning 3分钟
Introduction to Machine Learning Methods, Part 1 3分钟
Introduction to Machine Learning Methods, Part 2 2分钟
Additional Reading: The Naïve Bayes Algorithm 8分钟
Introduction to Performance Evaluation 3分钟
Introduction to Method Configuration 4分钟
Machine Learning: Practice & Apply 7分钟
Machine Learning Scenario 6分钟
Machine Learning Algorithms Feedback 1分钟

8个作业总计29分钟

Introduction to Methods of Machine Learning 3分钟
Methods of Machine Learning I 5分钟
Methods of Machine Learning II 5分钟
Performance Evaluation 3分钟
Method Configuration 3分钟
Machine Learning 5分钟
Machine Learning Scenario 2分钟
Apply Your Learning: Algorithms & Performance 3分钟

3个讨论话题总计30分钟

Meet Your Learning Group 10分钟
Machine Learning Discussion 10分钟
Algorithms Discussion 10分钟

1个插件总计4分钟

Algorithms and Performance 4分钟

In this module, we’re going to introduce Big Data and Artificial Intelligence. We'll also look at how marketers use rich data and enhanced analytical capacity to move from qualitative to quantitative analytical data, from data to big data, and from machine learning to deep learning AI to better understand and market to consumers.