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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,803 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JB

Nov 14, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

筛选依据：

201 - The Digital Marketing Revolution 的 225 个评论（共 490 个）

创建者 Warawut G

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Apr 5, 2022

Thank you very much for the teachers and the Digital Marketing course.

创建者 AYON B

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Oct 20, 2023

Insightful and Clear to understand. Pertinent to modern day Marketers

创建者 Tara M

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Feb 6, 2018

so interesting learning about new technologies and their implications

创建者 Castor T

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Mar 28, 2022

I love the idea of a revolution. This course has been very helpful!

创建者 Precious B

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Nov 3, 2020

Great course. Instructor was engaging, knowledgable and personable.

创建者 Ardra A K

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Oct 9, 2020

Wonderful course! It was very engaging and interesting to complete.

创建者 M C

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May 31, 2024

Impressive, qualitative and innovative! Well done UoI, well done!

创建者 basma f

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Jan 18, 2024

الحقيقة كانت اكتر من رائعة استفادت كتير جدا وياريت اكمل المجاستير

创建者 Vanessa E O M

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Mar 26, 2021

Super good examples, easy to follow, thank you for the knowledge.

创建者 Jessica Y L L

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May 30, 2023

very good and up to date fresh perspective of digital marketing.

创建者 Brett H

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Nov 3, 2020

Good course, short and sweet with lots of though provoking ideas

创建者 Raiane M C

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Aug 6, 2020

The course is very helpful and the professor is amazing and fun.

创建者 Yves V Z

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Nov 6, 2019

I learned a lot especially I did not what expect when I started.

创建者 Vennela D

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Jan 24, 2022

good content and easy to understand and simple language is used

创建者 Eric

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Nov 4, 2020

I learned a lot about analog and digital benefits in marketing

创建者 Saloni S

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Mar 11, 2020

well I really enjoyed and learned a lot from the course.

Thanks

创建者 Kumar V

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Oct 11, 2018

An outstanding course that really dives into what's happening!

创建者 Dinesh K (

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Jan 5, 2022

Very Good content on the basics. Good insights and exercises

创建者 JIM K

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Mar 14, 2022

Excellent -- loved the struture and the physical exercises.

创建者 SWIFT G L

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Jan 6, 2022

am really enthused and appreciates the opportunity given me

创建者 Dulce G

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Nov 3, 2020

Very well organized and explained. I love the case studies!

创建者 Roberto C

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Nov 6, 2018

If you want to know the future of retail, it's your course.

创建者 Sabrina B

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Jul 30, 2024

Ottimo corso con spiegazioni dettagliate ed esempi idonei!

创建者 Dr A R U

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May 21, 2020

Superb experience.. teaching style of Aric is commendable.

创建者 Noor S

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Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!