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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,803 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JB

Nov 14, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

筛选依据：

176 - The Digital Marketing Revolution 的 200 个评论（共 490 个）

创建者 Andres P

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Oct 4, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

创建者 Tamara P

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Jul 25, 2025

Great course, well laid out and the professors do an amazing job of teaching the material.

创建者 Asala Y Z A

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Dec 24, 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

创建者 madhusmita b

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Feb 3, 2022

The professor is very good and gave me a wide knowledge and also some reading materials.

创建者 Andrew C

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Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

创建者 Reynaldo C A

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Nov 11, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

创建者 Prasanthi S

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Feb 13, 2025

This course was very insightful with good and relateable case studies and assignments.

创建者 Sovia

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Feb 23, 2022

Excellent and interactive. Highly recommended as a start on Digital maketing journey

创建者 Andrew D

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Oct 31, 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

创建者 soliman A

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Aug 25, 2024

بداية اكثر من رائعة للتعرف والفهم بصورة اعمق العلاقة بين العالم الرقمي والتناظري

创建者 Kiran B

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May 29, 2022

learn about digital market in detail which will really helpful me in my career

创建者 Natyeli M

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Aug 7, 2020

Excellent class! Normally I don't rate the classes but this one is really good!

创建者 Bhavani V

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Apr 18, 2022

great explanation , many insights about digital and analog with simple example.

创建者 Ehssan M

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Apr 3, 2022

Understandable course and the activities gave me the deep understanding I need.

创建者 Rajat P

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Sep 5, 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

创建者 Gautam S

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Sep 20, 2025

Well structured. Beautifully explained. Instructors did a fantastic job 👏.

创建者 Сакен А

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May 31, 2024

Learned a lot of things from a different perspective, it was very interesting

创建者 Hiroany D V C F

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Aug 15, 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!

创建者 Siddharth C

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Jun 28, 2020

I enjoyed doing this course and could relate to my experience as a marketer.

创建者 Channdippa C K R

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Apr 28, 2023

It is a quite new experience for me and I Learn and I enjoy by doing course

创建者 Sai S

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Nov 26, 2019

Best course of the specialization. Should be made the first of the series.

创建者 Elizabeth N M

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Jan 19, 2021

Such a good course ,i learnt so much about digital and analogue marketing

创建者 Ahmar S

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Nov 6, 2019

Very well taught and the Professor is very passionate about this subject.

创建者 Hassan M M H

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Jun 1, 2023

It is an excellent course from which I have learned a lot of knowledge.

创建者 Siddharth

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Jul 13, 2020

Well designed course with a fairly good amount of coursework. Loved it!