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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,803 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JB

Nov 14, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

筛选依据：

351 - The Digital Marketing Revolution 的 375 个评论（共 490 个）

创建者 sarunya w

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Jul 5, 2018

Great course

创建者 Vibol M

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Feb 16, 2018

very usefule

创建者 RUSSELL M

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Nov 6, 2017

Great Course

创建者 Alya S P H

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Feb 19, 2026

Nice lesson

创建者 hamza c

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Apr 13, 2022

BEST COURSE

创建者 HECTOR C

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Mar 12, 2022

Its awesome

创建者 Minghao G

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Apr 6, 2020

great class

创建者 salar i

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Jul 21, 2025

wow AWSOME

创建者 Fay G

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Nov 13, 2022

Excellent!

创建者 Ujala J

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Sep 19, 2022

Very nice

创建者 Jonathan E U V

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Nov 29, 2019

Excellent.

创建者 Samah L M

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Nov 4, 2025

Very nice

创建者 Drika O

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Sep 26, 2024

EXCELLENT

创建者 Eldar A

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Feb 29, 2024

Excellent

创建者 Dony O

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Feb 2, 2024

Excellent

创建者 Muhammad K R

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Dec 17, 2023

Five star

创建者 Ravi c

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Mar 18, 2023

excellent

创建者 Yusuf A

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Jan 19, 2023

very good

创建者 shahida a

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Dec 1, 2022

brilliant

创建者 Simantak S

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May 1, 2022

very good

创建者 Jorge A D L F Z

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Jan 29, 2022

excelente

创建者 Gagan B

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Nov 24, 2021

Good work

创建者 vayugundla v p

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Aug 9, 2021

excellent

创建者 Sandra C

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Apr 28, 2021

excellent

创建者 LOVE O

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May 17, 2022

detailed