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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

CR

Jun 19, 2016

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

筛选依据：

601 - Digital Marketing: Platforms, Data, and Technologies 的 625 个评论（共 722 个）

创建者 Kristo R

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Sep 3, 2015

Basic, but good knowledge

创建者 Raj

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Oct 22, 2019

Highly useful course

创建者 amir s

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Jan 23, 2017

It is a good course

创建者 Jacky Y

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Mar 6, 2016

No actual practice

创建者 Ahmed H Z

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Mar 14, 2016

Great. Thank you.

创建者 Godwin K

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Oct 20, 2021

very insightful

创建者 K.S.Bhuvanesh

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Sep 14, 2015

Awesome course

创建者 Vanessa A

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Apr 12, 2022

Great cource

创建者 Sunidhi P N

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Aug 24, 2020

Amazing info

创建者 Weili Y

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Oct 7, 2017

Very useful~

创建者 Nikhil “ S

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Mar 27, 2020

exceptional

创建者 Suresh B

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Feb 17, 2017

It was good

创建者 Egor S

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May 6, 2016

I love it!

创建者 SANO A

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Aug 18, 2016

Great!

创建者 Sana s o

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Jan 26, 2026

good

创建者 Krish B

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Apr 13, 2025

good

创建者 Vansh

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Mar 30, 2025

good

创建者 Subhashini S

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Sep 10, 2023

good

创建者 venkatesh m

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Sep 25, 2020

good

创建者 Sani K

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Sep 21, 2020

Good

创建者 sherif E A R

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Jul 19, 2020

good

创建者 Muthu k

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Apr 26, 2020

Good

创建者 qizhou c

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Feb 6, 2020

Hard

创建者 Ahmed S M A

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May 23, 2018

good

创建者 Svetlana I

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Feb 13, 2018

good