Chevron Left
返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
星
3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

376 - Digital Marketing: Platforms, Data, and Technologies 的 400 个评论（共 722 个）

创建者 ashish p

•

Feb 9, 2020

excellent course

创建者 grover a

•

Dec 27, 2019

excelento course

创建者 Nurlan T

•

Aug 6, 2019

Excellent course

创建者 Shubham D

•

Jul 13, 2019

Very good course

创建者 Elyin M S G

•

Jun 23, 2019

Great Proffesor.

创建者 Renato S A

•

Apr 28, 2018

Great course!!!!

创建者 Antony J L

•

Apr 9, 2018

Very good course

创建者 Abhimanyu S

•

Feb 22, 2023

ITS JUST AWESOM

创建者 Nancy G

•

Nov 10, 2020

Thank u so much

创建者 Mr. G V M

•

Jul 14, 2020

Amazing course.

创建者 Lai K P

•

Jul 11, 2020

Very insightful

创建者 Jaime A M B

•

May 19, 2018

Awesome course!

创建者 Esperanza I C

•

Nov 13, 2017

Excelente curso

创建者 ANDREA F

•

Jul 8, 2017

***Very nice***

创建者 Joe D

•

Jul 6, 2016

amazing course!

创建者 Vaso K

•

Feb 7, 2016

Hard but useful

创建者 Ly V T M

•

Jan 19, 2022

Really amazing

创建者 ADITYA P

•

Sep 21, 2020

great insights

创建者 Simran W

•

Jun 7, 2020

Great learning

创建者 Deleted A

•

Mar 23, 2017

Good insights!

创建者 Andre E

•

Feb 20, 2017

Great insight.

创建者 William J B

•

Mar 30, 2016

Geat stuff....

创建者 Kristen S

•

Mar 13, 2016

Great course!!

创建者 Joel D B C

•

Sep 10, 2020

Great Course.

创建者 Pulkit S

•

Apr 5, 2020

Great course.