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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

326 - Digital Marketing: Platforms, Data, and Technologies 的 350 个评论（共 722 个）

创建者 AMAN S C

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May 17, 2020

excellent teaching experience

创建者 PIMMADA S

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Apr 19, 2020

Very good and helpful course!

创建者 Lisa B

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Jun 1, 2017

Great course. I leaned a lot.

创建者 Zengo S

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Oct 2, 2016

Great insights and enjoyable.

创建者 IDOWU O

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Mar 13, 2023

fast paced and well detailed

创建者 Podshivalova I

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Jul 6, 2020

Very interesting and useful!

创建者 Mateo C G

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Aug 22, 2019

Great course, learned a lot.

创建者 Tushar V

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May 3, 2021

excellent platform to learn

创建者 Romain V

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Oct 6, 2016

Very interesting and challe

创建者 Ronson L

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May 25, 2021

Good stuff, very detailed.

创建者 MISHIKA T

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Aug 28, 2020

Got to learn new concepts

创建者 CORLANDRION D

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May 24, 2017

Great feedback and course

创建者 Pranav J

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Mar 26, 2017

Very good and informative

创建者 Amanda O

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Nov 9, 2016

Great! I learned a lot !

创建者 Mohamed G

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Jun 6, 2016

this course is very nice

创建者 Abdul w

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Feb 11, 2021

very informative course

创建者 Asim S

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Dec 12, 2020

Hats off for Sir Kevin.

创建者 Mrs A S

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Oct 29, 2020

Instructor is very good

创建者 Chimun K N

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May 21, 2020

Fantastic course indeed

创建者 Cesar R

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Aug 13, 2016

Teacher has no parallel

创建者 Tamil S

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May 5, 2020

Excellent presentation

创建者 Alberto O

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Apr 3, 2017

It was really helpful.

创建者 Sanfora D

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Jun 2, 2016

Great way of tutoring.

创建者 Prof. S

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Aug 10, 2020

Simply the best......

创建者 agastya s

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Mar 28, 2020

content was very good