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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

301 - Digital Marketing: Platforms, Data, and Technologies 的 325 个评论（共 722 个）

创建者 Maxie R V F R

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Oct 1, 2020

Good exposure to Digital Marketing !

创建者 Edson d O

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May 3, 2018

Good Course! Great Specialization!!!

创建者 Michael L

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Dec 4, 2017

Very interesting and helpful course!

创建者 Marcio B

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Jun 23, 2017

Amazing course with a great content.

创建者 Siddharth

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Jul 9, 2020

Not an easy course to learn,but fun

创建者 ADIL A

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May 11, 2020

Very great addition in my knowledge

创建者 Basel A A

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Nov 25, 2025

دورة مميزة ورائعة ، شكرا جزيلا لكم

创建者 J O

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May 21, 2018

Great course. Totally recommended.

创建者 Raphael V S

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Feb 12, 2018

I was very pleased with the course

创建者 Hamza H

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Dec 18, 2015

Excellent Course. Quality classes.

创建者 Mauricio O M

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Jan 3, 2022

Very useful. Totally recommended.

创建者 Chloe c

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Apr 5, 2020

very useful information to learn!

创建者 Simon P d G

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Apr 11, 2018

just need an update of the course

创建者 Khyati ( 2

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Mar 30, 2025

This course was well designed .

创建者 Mohamad s a

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Mar 2, 2021

I learn lot of digital marketing

创建者 vidisha s

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Jun 24, 2019

Very useful course all together.

创建者 Hassan M M H

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Nov 11, 2023

Very much excellently designed.

创建者 Saurav K

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Jul 6, 2020

This course was really helpful.

创建者 Jolène M

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Apr 21, 2020

Very interesting and complete !

创建者 Hailemariam K G

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May 18, 2019

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创建者 Nourdine E H

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Dec 3, 2017

great course and great teacher!

创建者 Favian O R M

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Aug 4, 2020

Excellent course, thanks Kevin

创建者 Angelo S

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Jun 21, 2021

Excellent material, thanks...

创建者 KARTIK D

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Oct 4, 2020

great course had a lot of fun