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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据:

176 - Digital Marketing: Platforms, Data, and Technologies 的 200 个评论(共 722 个)

创建者 Taferant K

Nov 9, 2015

It was very interesting to understand more the analytic and now this part of my business.

创建者 Nadia P

Oct 24, 2020

Thank you so much to Kevin Hartman and the Coursera Team. Digital Marketing demystified!

创建者 Golam M M A

Jun 22, 2020

Great course! I find the course material very helpful to explore data analytics better.

创建者 Joe F

Jul 9, 2018

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

创建者 Amilcar J L R

May 28, 2021

Excellent introduction to data analysis and very good references and support readings.

创建者 Salma A

May 21, 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

创建者 Gustavo A P

Nov 16, 2020

Great insights of Marketing Analytics and its practical application and implications!

创建者 Mauricio P

May 25, 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

创建者 Halide V

Mar 13, 2021

It was so great to take this course! I have learned a lot about marketing analytics!

创建者 Tanjim R

Jun 30, 2020

Fantastic course, great distribution of content, and an amazing teacher. Thank you.

创建者 Roshen S

Apr 27, 2016

Great content and well presented by the lecturer connecting to the previous module.

创建者 Rumanti D P

Nov 22, 2020

very well delivered, course materials and topics are updated, i am very satisfied!

创建者 Cristhian S M A

Apr 30, 2021

Great material, videos, reading... etc.

Thanks to all the team behind this course!

创建者 Mialy A

Sep 17, 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman

创建者 Hadeer E

Jan 5, 2024

tremendously useful course and a geniues instructor, highly recommended course.

创建者 UDAY P

May 15, 2020

excellent content, gave competent insights about the digital analytics and world

创建者 Andres P

Jul 9, 2018

This is an amazing course! I like every course in this specialization until now.

创建者 Sabrina W

Dec 11, 2016

Very good course, give a practical knowledge about digital marketing analytics !

创建者 Hiroany D V C F

Jun 11, 2020

very good course, the instructor very organized in his explanations, I liked it

创建者 Gopakumar V S

Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

创建者 Fausto O

Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

创建者 Madhu M

Jun 5, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

创建者 Andrea R

May 4, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

创建者 Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

创建者 Amr A

Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.