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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据:

701 - Digital Marketing: Platforms, Data, and Technologies 的 722 个评论(共 722 个)

创建者 Kirill S

May 1, 2020

I think this course was supposed to lead us through a data analysis journey. Instead it highlighted several parts of it with a random level of details. Very impractical and even worse, confusing. Some of external links were very good though, there are real things I expected to be mentioned in lectures.

创建者 Konstantina P

Jul 17, 2018

Course was well structured but was too basic and theoretical for what I wanted to get out of it. I would expect it to have more practical examples in the quiz part so that I could practice for e.g. in data visualization, chart/graph creations and in data manipulation

创建者 Laurène S

May 9, 2017

I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.

创建者 Samuel E

May 22, 2018

This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.

创建者 Deleted A

Sep 7, 2021

This course literally teaches nothing. I expected to learn what analytics tools do digital marketers use and how data shape marketing, but it was too abstract and generally his own ideas.

创建者 Rainer S

Mar 8, 2016

Very basic course without much in depth explanations or insightful matter.

I hope this course is worth the money i paid, I'm starting to regret paying for this.

创建者 Destinee A G

Apr 22, 2020

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

创建者 Divya A

Jan 20, 2019

too basic. Relevant for someone who has no background of analytics at all.

创建者 Danilo C

Aug 7, 2016

For a practice course I found that was full of theory

创建者 Ankit K

Feb 10, 2017

Its theoretical.No practical project to do

创建者 Mohamed E H

Jul 18, 2020

Outdated materials, readings and articles

创建者 Mayank S

Jul 22, 2020

I found it a bit disappointing

创建者 onkar r

Jul 31, 2022

Not received certificate

创建者 Sunil P

Dec 7, 2016

Not that helpful for me

创建者 Rishab H

Apr 26, 2017

expected so much more!

创建者 Vanni F

Apr 8, 2022

Repeating the comments I gave to the course "Digital Marketing Analytics in Theory":

I found the course very superficial, with very little to take away.

Even more disappointing in this case, considering that the course title suggests some learnings around practical application.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

创建者 Chaitanya J

Jul 31, 2021

All the content provided in the course just beats around the bush. No real skills can be gained through this course.

创建者 Siddharth S

May 6, 2021

Mostly theory, no interest to pursue this course except for the certificate. Need to add more case studies

创建者 Pinenuts D

Feb 1, 2026

This course is OLD! You should really keep your course up-to-date, since you ask for money!

创建者 sruthy s

Jun 14, 2021

no certificate after completing the course

创建者 Tianci Z

Feb 1, 2021

Very poorly designed course.

创建者 Rashmi

Aug 16, 2021

I want certi asap!