Chevron Left
返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
星
3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

351 - Digital Marketing: Platforms, Data, and Technologies 的 375 个评论（共 722 个）

创建者 Petra S

•

Dec 11, 2016

This course is great.

创建者 tawari a m e m

•

May 6, 2021

nice and good course

创建者 Willfredo P B M

•

Nov 4, 2020

two thumbs up!!!!!!!

创建者 Shivam G

•

Aug 30, 2020

Exploring knowledge!

创建者 Adarsh P

•

May 9, 2020

course was so great.

创建者 Frank B

•

Sep 14, 2017

Very useful insights

创建者 Kumkum P

•

Apr 7, 2025

learned many things

创建者 Sarath B

•

Apr 5, 2020

It was very helpful

创建者 TÉRCIA P L

•

Dec 22, 2019

excelente qualidade

创建者 Jorge I B L

•

Mar 1, 2017

Excellent Course!!!

创建者 Igor P

•

Nov 4, 2020

Great experience !

创建者 Fernando R

•

Jun 18, 2019

Very good content.

创建者 Evalyn

•

Aug 9, 2017

Amazing instructor

创建者 Andrei B

•

Jun 27, 2017

Very rich content!

创建者 Dhruv B

•

Apr 1, 2020

great experience!

创建者 Fúlvio C

•

Jan 7, 2018

great overview of

创建者 Elisabeth B

•

Aug 24, 2017

Excellent course!

创建者 KYRIAKOS M

•

Jun 11, 2017

very informative!

创建者 David V

•

Dec 12, 2016

Great insights...

创建者 Saraswati S

•

Mar 14, 2016

Excellent course!

创建者 Gautam S

•

Apr 5, 2025

Brilliant course

创建者 jad d

•

Jan 10, 2021

enjoyed learning

创建者 Aber H

•

Oct 22, 2020

Excellent course

创建者 Husnuda P B

•

Jul 19, 2020

Awesome course !

创建者 Sanya K

•

Mar 11, 2020

Excellent Course