Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.
Data Analysis with Excel Pivot Tables
您将学到什么
Measures of central tendency provide the foundation for understanding any dataset's key characteristics and form the basis for all advanced analytics
Pivot tables transform raw data into organized summaries that reveal actionable insights otherwise buried in spreadsheet noise.
Proper data preparation and understanding of spreadsheet functionality are essential prerequisites for meaningful marketing analytics.
Small-scale data analysis skills in Excel serve as the gateway to more sophisticated business intelligence and analytics career paths.
您将获得的技能
- Statistical Methods
- Marketing Effectiveness
- Data Import/Export
- Statistics
- Marketing Analytics
- Data Wrangling
- Data-Driven Decision-Making
- Descriptive Statistics
- Descriptive Analytics
- Advanced Analytics
- Marketing Strategies
- Pivot Tables And Charts
- Data Transformation
- Microsoft Excel
- Data Analysis
- Spreadsheet Software
- Small Data
- 技能部分已折叠。显示 9 项技能，共 17 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master fundamental statistical concepts essential for marketing analytics by understanding and defining mean, median, and mode in professional contexts.
涵盖的内容
2个视频1篇阅读材料1个作业
Learners will master Excel's pivot table functionality to transform raw marketing data into organized summaries that reveal actionable insights for data-driven decision making.
涵盖的内容
2个视频1篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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