This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies. The course begins with core statistical concepts, such as standard deviation, variance, and normal distributions, in the context of marketing decisions. It shows how to visualize correlations and causal networks using techniques such as Structural Equation Modeling (SEM) and Path Analysis. The course discussions of analytics ethics, guiding participants to identify and avoid common pitfalls in data interpretation. This course is an invaluable resource for anyone looking to enhance their marketing strategies through trustworthy data-driven insights.
Customer Data Analytics for Marketers
Customer Data Analytics for Marketers
本课程是 Data Science for Marketing 专项课程 的一部分
位教师：Tony Cox, Jr.
访问权限由 New York State Department of Labor 提供
2,068 人已注册
您将学到什么
Key statistical concepts and simple linear regression to improve data-driven marketing decisions.
您将获得的技能
- Probability & Statistics
- Statistical Hypothesis Testing
- Regression Analysis
- Customer Analysis
- Marketing Effectiveness
- Data Analysis
- Correlation Analysis
- Marketing Strategies
- Statistical Visualization
- Exploratory Data Analysis
- Statistical Analysis
- Statistical Modeling
- Analytics
- Data Ethics
- Customer Insights
- Statistical Methods
- Descriptive Statistics
- Data-Driven Decision-Making
- Marketing Analytics
- 技能部分已折叠。显示 8 项技能，共 19 项。
要了解的详细信息
添加到您的领英档案
33 项作业
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Dive into the world of marketing data analytics and discover how it revolutionizes customer understanding and business growth. Learn to differentiate between analytics types and develop reports that transform data into actionable marketing strategies, increasing customer lifetime value and business success.
涵盖的内容
7个视频7篇阅读材料7个作业
Unlock the power of statistical concepts to drive smarter marketing decisions. This module empowers you with the skills to interpret data correctly, avoid common pitfalls, and apply critical thinking to uncover deeper insights from your marketing data.
涵盖的内容
7个视频6篇阅读材料7个作业
Master key statistical techniques to elevate your marketing strategies. Learn hypothesis testing, understand correlations, and delve into regression analysis, all while maintaining ethical standards in analytics for credible, impactful results.
涵盖的内容
8个视频9篇阅读材料9个作业
Explore the intricate relationship between correlation and causality in marketing. Gain skills in advanced correlation analysis and Structural Equation Modeling (SEM) to make informed, data-driven decisions that effectively navigate the complexities of the marketing world.
涵盖的内容
9个视频3篇阅读材料10个作业
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位教师
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Felipe M.
Jennifer J.
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学生评论
- 5 stars
91.66%
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已于 Jul 21, 2024审阅
One of the best courses I have ever taken on Coursera. Looking forward to gaining even more knowledge by completing the other courses in the specialization.
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University of Illinois Urbana-Champaign
