ET
5.0评论日期：May 15, 2019
What a great course! I learned so much about brands, cultures and product development.
I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.
Global Impact: Cultural Psychology
Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning. The course will help students identify when assimilation vs. exclusionary reactions are more likely to occur and to devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons. You will be able to: • Understand how globalization impacts the psychological responses of consumers in global markets • Explain what culture is and how it manifests itself in business environments • Understand how brands acquire cultural meanings and predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets • Practice the fundamentals of how to build an iconic brand This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
状态：Marketing
状态：Brand Management
初级课程小时
精选评论
DK
5.0评论日期：Jul 25, 2020
I t was an excellent course. I only wish it was not so concise.
SM
5.0评论日期：Jan 3, 2022
best courses for cultural and multicultural brand assessment and consumer adaptations
AK
5.0评论日期：Apr 14, 2020
insightful class - opened my eyes to seeing the world differently.
KW
5.0评论日期：Apr 20, 2020
I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.
JC
5.0评论日期：Jul 19, 2022
Love this course! Very funny to learn from other learners about their unique cultural expereince.
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Kia Williams
5.0
评论日期：Apr 20, 2020Elka Milla Torres
5.0
评论日期：May 16, 2019What a great course! I learned so much about brands, cultures and product development.
Bhagyalakshmi K
5.0
评论日期：Oct 2, 2025The course has provided an in-depth research into Cultural Psychology through different global products. The classes have given me the different perspectives towards the global culture. Thank you Mr. Torelli, for being a wonderful guide. I would also thank Coursera for tieing up with Canara Bank for offering such a valuable course to everyone!!
Tina Banwait
5.0
评论日期：Aug 3, 2020This course has been a challenge to me throughout. The context of this course has exposed me towards a wider scale of understanding the overall culture globally related to the business industry.
The examples and explanations put forward by the professor is really knowledgeable and well narrated.
thank you
Aira Cabral
5.0
评论日期：Jul 7, 2021I am grateful for this online course especially to Prof. Carlos for a wonderful discussion and to my fellow learners who keeps motivating me by their suggestion, comments in our assignments and peer review. It is a great experience. I've learn different cultures and I admire all of them. Thank you.
Alfonsus Ganendra
5.0
评论日期：Jul 27, 2020A well-known product or brand actually describes a culture from the region. A detailed explanation along with an example made me gain a lot of new knowledge about the brand and its culture, including brands from my country. I recommend this class.
Rahadian
5.0
评论日期：Jun 8, 2020This course give us better understanding the nature of culture in the world which can influence branding and especially the way for business, so that we can improve our strategy to get positive outcome from the knowledge.
Jiahui Chen
5.0
评论日期：Jul 20, 2022Love this course! Very funny to learn from other learners about their unique cultural expereince.
Shafaq maryam
5.0
评论日期：Jan 4, 2022best courses for cultural and multicultural brand assessment and consumer adaptations
Carlo
5.0
评论日期：Mar 27, 2023A very insightful course that highlights specific aspects of branding and marketing.
Matěj Keka
5.0
评论日期：Oct 10, 2019I like this course very much because of the information and knowledge it offers.
梁倬领
5.0
评论日期：May 15, 2020It provides me different perspectives for my marketing career and learning!
İpek Çakıroğlu
5.0
评论日期：Nov 13, 2020Amazing course, learned a lot about cultures and business psychology!
Amy Kitzmiller
5.0
评论日期：Apr 14, 2020insightful class - opened my eyes to seeing the world differently.
DIPANWITA KUNDU
5.0
评论日期：Jul 25, 2020I t was an excellent course. I only wish it was not so concise.
YUSRI BIN ABDULLAH
5.0
评论日期：Nov 9, 2020good content and excellent instructor
Jenny Buergermeister
5.0
评论日期：Jun 11, 2018Great course and very engaging!!!
Hector Reyes-Erazo
5.0
评论日期：Jun 8, 2019Absolutely fabulous instruction!
Nadia Guerrera
5.0
评论日期：Mar 16, 2020great course- Thanks!
Thomas Rayen X R
5.0
评论日期：Jul 24, 2021A very good course.