Content Marketing Mastery

Content Marketing Mastery

本课程是 Full Digital Marketing 专项课程的一部分

位教师：LearnKartS

访问权限由 New York State Department of Labor 提供

4个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

9 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

9 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Master content marketing strategies to build a strong brand and boost engagement across platforms.
Generate creative content ideas and formats, from blogs to videos, with ease.
Plan, schedule, and publish compelling content tailored for different platforms.
Use ChatGPT and AI tools to optimize content creation and enhance social media reach.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

24 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Full Digital Marketing 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

In a world where attention is the new currency, content is king. This Content Marketing Course is your Playbook to master storytelling, strategy, and smart automation, making you capable of creating content that captures hearts, ranks, and provides real results. For every marketer, entrepreneur, and would-be creator - this course will teach you how to turn ideas into a compelling brand narrative that sells.

You’ll uncover how to define your brand’s voice, craft irresistible messages, and map out high-performing content funnels. Learn to create viral blogs, engaging videos, scroll-stopping social posts, and captivating podcasts. Dive deep into publishing, promotion, analytics, and the secrets behind high-converting content strategies used by leading brands worldwide. What truly sets this course apart? You’ll leverage AI tools like ChatGPT to generate ideas, craft flawless copy, and automate campaigns — saving time while multiplying your impact. Enroll today to become the content marketer every brand needs — one who doesn’t just create posts, but creates movements.

This module introduces the core concepts of content marketing, including its importance and how to define your brand’s purpose. You’ll also learn how to identify your target audience, create customer personas, and craft content that resonates with them.

涵盖的内容

12个视频6个作业

12个视频总计50分钟

Course Introduction 1分钟
What is Content Marketing & Why is it Important? 4分钟
A Brief Overview of Content Formats & Platforms 4分钟
How Does a Content Marketing Funnel Work? 4分钟
What is Your Brand's Purpose? 3分钟
How to Position Your Brand 3分钟
What is Your Unique Selling Proposition? 3分钟
Choose Your Brand Personality 4分钟
Who is Your Target Audience? 8分钟
Understand Your Audience's Pain Points to Improve Your Content 7分钟
Where Does Your Audience 'Live' Online? 3分钟
Create Customer Personas and Create Content for Them 4分钟

6个作业总计67分钟

Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Checkpoint Quiz 6分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 8分钟

In this module, you’ll explore strategies for generating creative content ideas and learn how to create content in different formats such as blogs, videos, and social media. You’ll also discover tips for repurposing content to increase its impact and reach.

涵盖的内容

14个视频6个作业

14个视频总计66分钟

Create an Ideation System to Ramp up Your Content Creation 5分钟
Content Marketing Case Study: Idea Brainstorm 6分钟
Content Marketing Case Study: Idea Research 6分钟
Ask Your Audience to Get Great Content Marketing Ideas 3分钟
What Content Marketing Formats Are There? 3分钟
Content Marketing Case Study: Audio 3分钟
Content Marketing Case Study: Social Media 5分钟
Repurposing Your Content to Save Time and Make Life Easier 4分钟
Introduction to this Section | Content Marketing Course 3分钟
Write Great Content | Tips for Improving Your Written Content Marketing 7分钟
Make Great Video Content | Tips for Improving Your Video Content Marketing 6分钟
Make Great Visual Content | Tips for Improving Your Visual Content Marketing 3分钟
Make Great Audio Content | Tips for Improving Your Audio Content Marketing 4分钟
Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing 6分钟

6个作业总计76分钟

Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 18分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 12分钟

This module covers how to effectively publish and promote your content across various platforms. You’ll learn strategies for boosting engagement and how to measure your content’s performance to refine your marketing efforts.

涵盖的内容

13个视频6个作业

13个视频总计37分钟

Create a Marketing Plan & Content Schedule 6分钟
Where Should You Post Articles? 3分钟
Where Should You Post Video Content? 3分钟
Where Should You Post Audio Content? 3分钟
Where Should You Post Visual Content? 2分钟
Introduction to this Section | Content Marketing Course 1分钟
Boost Social Media Engagement 4分钟
Promote Content with Email 5分钟
Promote Content by Word of Mouth 2分钟
Promote Content with Traditional Marketing Techniques 2分钟
Promote Content with Collaborations 3分钟
Promote Content with Paid Advertising 2分钟
Adjust and Improve Your Content Marketing 2分钟

6个作业总计71分钟

Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 6分钟

In this module, you’ll learn how to use AI tools, like ChatGPT, to streamline your content creation process. You’ll discover how AI can help with generating content ideas, writing articles, crafting social media posts, and optimizing your content for better results.