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学生对 IE Business School 提供的 Brand Identity and Strategy 的评价和反馈

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880 个评分

课程概述

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

热门审阅

CT

Mar 26, 2022

I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

筛选依据：

126 - Brand Identity and Strategy 的 150 个评论（共 251 个）

创建者 Mateo A R M

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Apr 29, 2023

Curso que motiva a desarrollar estrategias de marca

创建者 ANIRUDH C

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Sep 6, 2020

In terms of content and knowledge it was the best!

创建者 Emem U

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Nov 26, 2025

Perfect for those who want to grow their brands

创建者 Guzman A

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Feb 24, 2023

Very good course, detailed, very well explained.

创建者 راكان ا

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Jun 24, 2023

A very cool, great, inspiring, essential course

创建者 Yasitha R

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Sep 25, 2020

This became my favourite and most loved course.

创建者 Luis S M

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Apr 26, 2020

Challenging and I am very proud with results

创建者 Laila E

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Oct 10, 2023

It uplifted my way of work and my outcomes!

创建者 Marco M M T K

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Jul 15, 2023

very comprehensive and informative course.

创建者 Lucas M M

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Aug 19, 2020

A very good, complete and didactic course.

创建者 Shereen A

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Nov 12, 2019

Was great! informative and i learnt a lot.

创建者 Truong N H

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Apr 5, 2024

I learn a lot from this course, thank you

创建者 Yusuf A

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Mar 17, 2025

Very detailed course .. I really like it

创建者 GODWIN O

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Aug 7, 2022

Awesome learning interface and content.

创建者 AGNA S N

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Jan 24, 2022

please provide my certificate... please

创建者 Badreddine B

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Sep 18, 2023

i loved this course, it helped me alot

创建者 Sebastian W

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May 6, 2020

Muy bueno. Muy claro. Muy interesante.

创建者 Laura D

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Feb 10, 2021

Excellent!! Very interesting. Bravo.

创建者 Andi A

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Apr 22, 2020

Great Course! Insightful, Thanks :)

创建者 Fernanda F

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Jan 14, 2021

Increible la verdad me gusto mucho

创建者 Romina A A P

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Oct 11, 2025

Increíble curso, sumamente útil

创建者 Mike H

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May 10, 2022

Great course and learned a lot!

创建者 Cẩm L P

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Apr 3, 2025

Practical & easy to comprehend

创建者 Enrique J T V

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Sep 9, 2020

Excellent teacher and course .

创建者 Maria A M

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Oct 31, 2025

Brinda herramientas oportunas