Analyze Web Metrics for Marketing Mastery

本课程是 Web Analytics & Reporting 专项课程的一部分

位教师：Hurix Digital

访问权限由 New York State Department of Labor 提供

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Data-driven content decisions rely on systematic analysis of page-level metrics, not intuition or guesswork.
Analytics of user engagement patterns provide actionable insights for optimizing content and refining marketing strategy.
Standardized reporting workflows enable scalable content analysis and seamless collaboration across teams.
Time-based engagement metrics reveal content quality and audience alignment beyond basic traffic volume measures.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

5 任务¹

AI 评分请参见免责声明

授课语言：英语（English）

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本课程是 Web Analytics & Reporting 专项课程专项课程的一部分

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该课程共有2个模块

Ready to transform raw website data into actionable marketing insights? This course empowers digital marketing professionals to harness the power of Google Analytics for data-driven decision making.

You'll master the fundamental skills of navigating standard web analytics reports, extracting key page performance metrics, and identifying content that drives real engagement. By completing this course, you'll confidently locate primary site content reports, sort data by critical traffic metrics like page views, and extract meaningful engagement insights such as average time on page. This course is unique because it combines traditional analytics mastery with AI-enhanced insights, preparing you for the future of data-driven marketing. To be successful in this course, you should have basic familiarity with websites and digital marketing concepts.

Learners will master the fundamental skills of navigating Google Analytics interface, understanding standard web analytics reports, and identifying key page performance metrics that drive digital marketing decisions.

涵盖的内容

2个视频1篇阅读材料2个作业

2个视频总计7分钟

Why Page Performance Metrics Transform Marketing Success Aligned 3分钟
Navigating Google Analytics Standard Reports 4分钟

1篇阅读材料总计8分钟

Understanding Google Analytics Reports and Key Performance Metrics 8分钟

2个作业总计21分钟

Hands-On Analytics Report Navigation and Metric Identification 18分钟
Google Analytics Fundamentals Knowledge Check 3分钟

Learners will master advanced analysis workflows, create professional reporting templates, and apply data-driven decision making that mirrors enterprise marketing team practices used in real-world digital marketing scenarios.