Learners will analyze marketplace datasets, design efficient Power BI data models, and build dynamic insights using DAX calculations to support real-world business decision-making. By the end of this course, learners will be able to interpret product, store, region, transaction, and return data, create optimized lookup and fact tables, and develop calculated columns and measures for meaningful marketplace analysis.

This practical, project-based course guides learners step by step through a complete Microsoft Power BI marketplace analysis workflow, starting from understanding business requirements and raw data to building robust data models and advanced DAX logic. Learners gain hands-on experience working with realistic datasets, ensuring they can confidently apply skills in professional analytics roles. What makes this course unique is its end-to-end, scenario-driven approach, combining data preparation, modeling best practices, and DAX fundamentals within a single cohesive marketplace project. Rather than focusing on isolated features, the course emphasizes how analytical components work together to produce accurate, scalable insights. Upon completion, learners will be well-equipped to apply Power BI and DAX skills to real marketplace, retail, and business intelligence projects, making them job-ready for data analysis and reporting roles.