Transform raw marketing data into conversion-driving insights that fuel business growth. This course empowers digital marketers with the analytical expertise to uncover meaningful patterns in user behavior and systematically evaluate automated insight systems for reliability and actionability.

Analyze Marketing Data, Boost Conversions
本课程是 Web Analytics & Reporting 专项课程 的一部分

位教师:Hurix Digital
访问权限由 New York State Department of Labor 提供
您将学到什么
Data segmentation is essential for uncovering meaningful behavioral patterns that drive conversion optimization strategies.
Statistical correlation analysis transforms surface-level metrics into actionable insights that directly impact business outcomes.
Systematic validation of automated systems ensures marketing teams receive trustworthy, timely intelligence for strategic decision-making.
Continuous refinement of monitoring rules and thresholds maximizes the value and accuracy of automated marketing intelligence systems.
您将获得的技能
- Marketing Analytics
- Web Analytics and SEO
- Quality Assessment
- Data-Driven Decision-Making
- Statistical Analysis
- Model Evaluation
- Data Analysis
- Customer Insights
- Marketing Automation
- Web Analytics
- Content Performance Analysis
- Continuous Monitoring
- Verification And Validation
- Anomaly Detection
- Marketing Effectiveness
- 技能部分已折叠。显示 9 项技能,共 15 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有2个模块
Learners will master the fundamentals of behavioral data analysis, learning to segment user datasets, identify conversion patterns, and calculate statistical correlations that drive marketing optimization decisions.
涵盖的内容
3个视频1篇阅读材料2个作业
Learners will master the systematic evaluation of automated marketing intelligence systems, learning to validate alert accuracy, assess insight quality, and optimize monitoring rules for reliable, actionable marketing intelligence.
涵盖的内容
3个视频1篇阅读材料3个作业
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