In this beginner-friendly course, learners will learn how to recognize different types of keywords — from broad short-tail terms to specific long-tail and AI-driven queries. Learners will see why intent matters and how it shapes search results. Then, they'll practice using AI-powered tools to generate long-tail queries that improve SEO and content planning. By the end, learners will be able to explain keyword differences and create a research-backed list of queries you can apply directly to your work.