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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,980 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

2501 - Customer Analytics 的 2525 个评论(共 2,557 个)

创建者 Christiaan B

Sep 26, 2022

The content is good the presentation and the structure is really bad. It took so much more effort to follow and listen.

创建者 Manoj J

Aug 5, 2016

I was expecting some models will be designed and solved in the class sessions. But the lectures contain only theories.

创建者 Hussein M

Jul 25, 2020

the course is introduction and it's not deep , i felt bored actually plus i was afraid form the Indian professor

创建者 Ananth V B

Feb 8, 2017

Lots of theory and concepts, but little in the way of how to solve customer analytics problems yourself.

创建者 Hugo C

Nov 30, 2020

The material is very superficial and there is not much practice; all quizzes are conceptual only.

创建者 Gladys L

Dec 26, 2016

Compared to Operations Analytics class, this class does not provide as much applicable skills.

创建者 Noel F

Jan 24, 2016

Very high level course, interesting as a background but doesn't really deep dive in any topic.

创建者 Fahimeh H

Oct 30, 2025

One of the best courses I've done. Real skills I've used in my work and business.

创建者 Shu L

Jan 19, 2023

Poor organized, limited resources, lack of further explanation.

创建者 Harsh P

May 22, 2020

Need some practical application assignments instead of a quiz!

创建者 Ian L

May 21, 2022

Outdated, and very few applicable lessons on today's market.

创建者 Semen G

Nov 22, 2020

Субтитры не работают, тесты в любом случае на английском

创建者 Daniel A

Oct 24, 2019

It did not satisfy my thirst for knowledge on this topic

创建者 Ernst S

Aug 31, 2022

We did get our hands on any actual data to work with.

创建者 Vyacheslav Z

Mar 17, 2019

Too basic. Rather an overview, than an actual course

创建者 VASANTH

Jul 15, 2025

give automatic move the paragraph when they speech

创建者 Maria K

Oct 14, 2020

Maybe could be more extensive and profound

创建者 Jonathan Z

Feb 6, 2016

Almost no practical application

创建者 Timothy D

Jan 17, 2019

Not enough real world examples

创建者 Svetlana K

Sep 22, 2018

Outdated slides and lectures

创建者 J R

Aug 18, 2016

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创建者 Scott W

Dec 30, 2025

Unfortunately, what would have been a great class was ruined by Wharton's use of a required redundant AI Bot interview for each student at the end each of the modules. AI Bot's don't remember anything not in each prompt, so the Wharton AI Bot will take you in circles of repetition asking the same question in a slightly different way over and over again. Unless Wharton adds Agentic Agent capability to its AI Bot, so it will remember previous answers and won't get caught in loops, or removes the AI Bot altogether, this class will be a 1 rating. There is no way to escape the AI Bot "Same Question" loops and it will literally not stop asking the exact same questions with different words over and over again. Petr Fader is brilliant, but the AI Bot will waste your time!!

创建者 Diane M

Sep 21, 2015

Poorly designed. The lectures just consist of people talking to the camera with little visual aids. There aren't any materials to read over or study. The transcripts of the videos come in a .txt file... On the whole, really not at all the caliber I would have wanted to see from Wharton. If I had paid for this course, I would be really frustrated.

创建者 Anas M

Jun 28, 2019

Quiz questions were not clear. Content was subpar for a "top" university. It seems like this was nothing more than a haphazardly put together course to make money and nothing more. This course felt like a complete waste of time and I believe the concepts and material in the modules are outdated.

创建者 Lorenzo B

Nov 15, 2024

This course could be much more engaging. It’s filled with long, general discussions without ever diving into details or practical actions. By the end, you’re left with many general notions but nothing actionable. The lessons and slides are poorly structured and tedious.