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University of Virginia

Customer-Centric IT Strategy

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

状态:Cybersecurity
状态:Project Portfolio Management
初级课程小时

精选评论

RK

5.0评论日期:Jun 29, 2021

The examples presented in the course were really helpful in understanding what goes into developing a customer centric IT strategy.

MP

5.0评论日期:Jan 7, 2021

Very good course for jobs related to IT project design and implementation for customers!

AO

5.0评论日期:Mar 2, 2018

This course helped me understand process design, user stories and business model canvas to integrate with IT system.

VV

4.0评论日期:Jun 16, 2025

I think the piece on AI will have to be improved as to how Agents and Agentic AI changes the IT strategy and customer centricity.

MN

5.0评论日期:Nov 19, 2019

very useful course, and quick/to the point, provided clear and easy to use techniques for creating an IT strategy

AM

5.0评论日期:Sep 10, 2018

A great course that focuses on the importance of being customer centric when developing IT solutions. Alex Cowan is a good lecturer.

PR

4.0评论日期:Apr 18, 2023

Good break down of IT strategy ..would be great to have more of IT specific examples

GS

5.0评论日期:Dec 2, 2020

Leading the Modern Day Business Specialization should be renamed to something that is better aligned with the industry terms - such as Digital Transformation Specialization or

AC

4.0评论日期:May 6, 2020

Could have been slower and had more hands-on experience. Very quick to go through parts of the content and assume learners are picking it all up easily.

SS

5.0评论日期:Aug 27, 2020

Excellent content, and some of the examples are actually related to real life scenarios. It's good to focus on small and medium businesses instead of talking about Fortune 500 companies all the time

LL

5.0评论日期:Apr 24, 2022

This course was very informative. The way the instructor brought over the lesson was broad in a way one could understand. Thank you so much.

AL

4.0评论日期:Jun 28, 2025

Useful for IT consultants and managers. I found the module on economics of IT, the most interesting.

所有审阅

显示:20/164

Konstantin Vasiliev
1.0
评论日期:Nov 16, 2019
Evas Basakci
5.0
评论日期:Aug 2, 2019
luis macias
5.0
评论日期:Sep 22, 2019
Mariam Omran Al Nuaimi
5.0
评论日期:Nov 20, 2019
Gene Kurochkin
5.0
评论日期:Feb 26, 2018
Murphy Choy
5.0
评论日期:Apr 12, 2018
Justin Chatterton
5.0
评论日期:Apr 23, 2020
Preammie Preme
5.0
评论日期:May 29, 2020
Cristian Sepulveda
5.0
评论日期:Mar 10, 2020
Souban Sheikh
5.0
评论日期:Aug 28, 2020
Girish Shrigadi
5.0
评论日期:Dec 3, 2020
Lidia Lake
5.0
评论日期:Apr 25, 2022
Alastair Majury
5.0
评论日期:Sep 11, 2018
Alan Benjamin He
5.0
评论日期:May 21, 2020
Deepak Yeshwanth Saibaba
5.0
评论日期:May 1, 2020
Chissa Bruijs
1.0
评论日期:May 5, 2021
Michel Draaijer
1.0
评论日期:Mar 24, 2018
Ellen Fitzenrider
5.0
评论日期:Aug 31, 2020
Catherine Bantug
5.0
评论日期:Dec 13, 2020
Sarah Cohen
5.0
评论日期:Apr 16, 2018