返回到 The Search for Great Ideas: Harnessing creativity to empower innovation.
Michigan State University

The Search for Great Ideas: Harnessing creativity to empower innovation.

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.

状态:Market Opportunities
状态:Product Development
课程小时

精选评论

SR

4.0评论日期:Jun 11, 2016

Interesting, gave an unique approach to innovation and creativity.

AS

5.0评论日期:Oct 25, 2018

Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

MM

4.0评论日期:Oct 4, 2016

Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.

CK

5.0评论日期:Sep 9, 2020

its an excellent course..thnks instructor for giving me the chance to learn

CC

5.0评论日期:Sep 8, 2024

The lessons provided practical guidance on conducting effective interviews and analyzing customer feedback.

AH

5.0评论日期:Jan 2, 2019

Very good course. Good contents. Thank You MSU and Coursera.

DS

5.0评论日期:Sep 22, 2018

Good information about empowering the creativity for innovators

NJ

5.0评论日期:Aug 8, 2020

I've learned about different thinking methodology throughout this course, and I've been able to shape my thinking during this course.

OZ

5.0评论日期:Dec 9, 2019

Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.

MA

5.0评论日期:Oct 14, 2020

This is a good course, thanks to Dr Forrest S.Carter and Dr Ken Syzmusiak for the lecture also to mentor staff. Thanks

AC

5.0评论日期:Apr 14, 2025

Good activities to change your way of seeing the needs of others.

所有审阅

显示:20/61

Michael Obodnikov
1.0
评论日期:Apr 6, 2016
James L. Olsen
4.0
评论日期:Feb 18, 2019
Oscar A. Zuniga
5.0
评论日期:Dec 10, 2019
Asbin Sitaula
5.0
评论日期:Oct 26, 2018
Manuel Medina Albero
1.0
评论日期:May 31, 2016
Nusrat Jahan
5.0
评论日期:Aug 9, 2020
Mohd Fazila Bin Ahmad
5.0
评论日期:Oct 14, 2020
Dr A. C. Suthar
5.0
评论日期:Sep 23, 2018
Ahasanul Basher Hamza
5.0
评论日期:Jan 3, 2019
DINAKARAN J
5.0
评论日期:Jun 17, 2020
Rakesh S
5.0
评论日期:May 27, 2020
Mando
4.0
评论日期:Oct 4, 2016
Suryasree Roychowdhury
4.0
评论日期:Jun 12, 2016
Danilo Chiarlone
3.0
评论日期:Jul 18, 2018
Ata Syed
1.0
评论日期:Aug 2, 2020
Greisy Vicky Palomino Retis
5.0
评论日期:Sep 3, 2021
Franklin Adrian Rodas Florez
5.0
评论日期:Mar 31, 2021
Coloma
5.0
评论日期:Sep 9, 2024
Stephanie Alexandra Becerra Quillca
5.0
评论日期:Oct 16, 2025
5.0
评论日期:Aug 17, 2023