Scaling Product and Processes

Scaling Product and Processes

本课程是 Scale Up Your Startup 专项课程的一部分

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4个模块

深入了解一个主题并学习基础知识。

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4个模块

深入了解一个主题并学习基础知识。

14 条评论

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

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您将学到什么

Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics

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4 项作业

授课语言：英语（English）

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该课程共有4个模块

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

涵盖的内容

3个视频10篇阅读材料1个作业1个讨论话题1个插件

3个视频总计11分钟

Welcome to the Course!2分钟
Rethinking Your Product´s Value: From MVP to Whole Product 5分钟
Thinking of Your Product Like a Platform4分钟

10篇阅读材料总计93分钟

Your Product is Already Obsolete10分钟
Not All Good Products Make Good Businesses10分钟
12 Things About Product-Market Fit10分钟
Finding Product Market Fit - A Chief Product Officer´s Perspective10分钟
How Superhuman Built an Engine to Find Product Market Fit10分钟
Forget Products. Build Ecosystems.10分钟
The Difference Between Platforms and Ecosystems10分钟
Making Good Decisions As a Product Manager10分钟
One for the Roadmap (Podcast)3分钟
#GoBeyond (OPTIONAL)10分钟

1个作业总计30分钟

Module 130分钟

1个讨论话题总计10分钟

Product, Platform, or Ecosystem?10分钟

1个插件总计1分钟

Why the Scale Up Stage of a Company Has Become Increasingly Important (Video)1分钟

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

涵盖的内容

2个视频7篇阅读材料1个作业1个讨论话题1个插件

2个视频总计12分钟

Growth and Growth Teams6分钟
Scaling Product Development6分钟

7篇阅读材料总计70分钟

How The Growth Team Helped Facebook Reach 500 Million Users10分钟
The Only Essential Thing Is Growth10分钟
Scaling Product Development10分钟
Five Lessons from Scaling Pinterest10分钟
Five More Lessons from Scaling Pinterest10分钟
Rituals For Hypergrowth: An Inside Look At How YouTube Scaled10分钟
#GoBeyond (OPTIONAL)10分钟

1个作业总计30分钟

Module 230分钟

1个讨论话题总计10分钟

Who Is Responsible for Growth?10分钟

1个插件总计29分钟

What Matters Most for Growth? (Video)29分钟

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

涵盖的内容

4个视频10篇阅读材料1个作业2个讨论话题1个插件

4个视频总计22分钟

IE Professor Interview: Martin Boehm on Pricing8分钟
Scaling Your Sales Operations as You Move Out of the Startup Phase4分钟
Marketing: Doubling Down On What Works, Stopping What Doesn´t 5分钟
Zappos: Turning Customer Service Into An Advantage5分钟

10篇阅读材料总计112分钟

The Price is Right! Is it?10分钟
9 Tricks To Experiment With Your Pricing Strategy10分钟
Scaling Sales: Arming & Aiming — A’s, B’s & C’s10分钟
Why Startups Should Establish Qualifying Signals for Sales Teams Early On2分钟
Four Main Differences Between Startup Marketing and Scale-Up Marketing10分钟
The One Thing That Kills Sales (Podcast)30分钟
Building a Sales and Marketing Function at a Product Company10分钟
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To10分钟
Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business10分钟
#GoBeyond (OPTIONAL)10分钟

1个作业总计30分钟

Module 3 30分钟

2个讨论话题总计20分钟

How Ready is Your Sales Team?10分钟
Scalable Customer Service10分钟

1个插件总计6分钟

Scaling Your Company: Scaling and Sales (Video)6分钟

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

涵盖的内容

6个视频14篇阅读材料1个作业3个讨论话题1个插件

6个视频总计55分钟

Entrepreneur Interview: Mike Arias (Carto) on Operations22分钟
Reporting: Dashboards, KPIs & the Single Clarifying Metric 6分钟
Personal Productivity, Energy Levels and Performance5分钟
Raising Money: Cash, Breakeven & Investors4分钟
VC Interview: Liz Fleming of Adara Ventures16分钟
Final Thoughts on the Course1分钟

14篇阅读材料总计121分钟

10 Marketplace KPIs That Matter10分钟
OKRs and KPIs—Defining Metrics for Innovative Teams10分钟
From Six Weeks Roadmaps to OKRs10分钟
Best Practices After 18 Months of OKRs10分钟
Overloaded Circuits - Why Smart People Under Perform10分钟
Stress, Startups and Survival10分钟
The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success10分钟
VC’s Are Not Your Friends, They’re Frenemies10分钟
How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?5分钟
The Importance Of Founder-Market Fit & How To Highlight It While Fundraising5分钟
Can Your Startup Generate Venture-Scale Returns?10分钟
#GoBeyond (OPTIONAL)1分钟
Rate This Course!10分钟
Looking for More Scale-Up Knowledge? Check Out the Specialization10分钟

1个作业总计30分钟

Module 4 30分钟

3个讨论话题总计30分钟

Demand in the Scaleup Phase10分钟
KPIs in Your Company10分钟
Changing Roles and Expectations10分钟

1个插件总计3分钟

Scaling Up with Joe Haslam and Daniel Corsten3分钟

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位教师

Coursera QA Team

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5 stars
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已于 Apr 25, 2023审阅

Very practical!

已于 Jun 28, 2024审阅

This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.

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