Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach.
I
The Course was absolutely Brilliant. Mr Cesar is a great Teacher. Thank you Coursera
CH
My review of this course is 5 because I thoroughly enjoyed every part of it, The tutor is the best and he made learning fun and educating. I would 100 Recommend!
AO
One of the best course on Sales and Marketing on coursera. The best part is the peer assignment which will help you in knowing different perspectives from candidates across the world.
EH
Excellent material. Well presented. Comprehensive.
AI
i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.
TT
It was great learning experience 👍🙂 sir Rodrigo. I want to owe the credit of my. Success to you 🙂
EA
very informative and enjoyable course, would highly recommend all to attend
RK
good to understand both side of saales and marketing and the possible way to manage this,
VN
It has some great content for sure, but I am unable to stay focused in this course and would like it removed. Does anybody know the contact info for that ?
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My review of this course is 5 because I thoroughly enjoyed every part of it, The tutor is the best and he made learning fun and educating. I would 100 Recommend!
It was great learning experience 👍🙂 sir Rodrigo. I want to owe the credit of my. Success to you 🙂
With detailed knowledges on Marketing, clarify the basic and advanced tools for integration of Sales & Marketing alignment
Great course!!
First of all this course is very useful in any job experience involved in sales and marketing because it evaluates any issues which could occur between marketing and sales functions during the daily job.
Then this conflict between marketing and sales functions is linked to company’s purpose (long term vision), strategy and organization showing that there should be a shared vision.
Professor Cesar Rodrigues teaches this course magnificently, supporting students' individual studies by well resumed and outlined lessons.
In my opinion all readings shared during this course are updated in comparison to the current working environment.
Such a nice experience to use in your daily job in marketing and sales!
Hi ,
Thoroughly enjoyed the course .Moderator -Cesar Rodrigues was excellent and too good in explaining clearly all the theories ,excellent study material which will be very helpful for my current profession.
I am glad to complete the module through this online university and it has given me further motivation to take up additional course which will enhance my skills I am looking forward for same will also inform other to take up courses from Coursea.
Best Regards
Rakhee Sharma.
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Excellent course and Thanks to all the team members for their support and deliveries through out the course journey. Learnt a lot through readings, videos, tests etc. These skills that I have developed and learnt in here will definitely help me out in my day to day work in my office role, in my career growth and future prospects too. Thank you
I was a beginner with no prior experience in Sales & Marketing. But, now I can confidently talk about Sales & Marketing Alignment. Thanks to Cesar, he has taught me well in a student-friendly manner. This course gives in-need insight that gives birth to well-rounded knowledge.
I never expected this much clarity in the content I would definitely recommend this to anyone who wants to learn anything new. This platform made me understand the subjects clearly without getting bored
One of the best course on Sales and Marketing on coursera. The best part is the peer assignment which will help you in knowing different perspectives from candidates across the world.
i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.
The Course was absolutely Brilliant. Mr Cesar is a great Teacher. Thank you Coursera
very informative and enjoyable course, would highly recommend all to attend
I would gladly recommend this course to anyone in sales and Marketing.
Excellent material. Well presented. Comprehensive.
The pricing read was so interesting! Thanks!
Informative and really interesting
was surely a great journey ,,...
it's awesome course!!!!
Great fully and thank