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University of California, Davis

Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

状态:Data Analysis
状态:Statistical Analysis
中级课程小时

精选评论

YT

4.0评论日期:Mar 7, 2019

It has been possible to learn a basic framework of statistical analysis.

SK

5.0评论日期:Nov 9, 2022

It helped me get through market research now i feel comfortable doing some analysis and market research questionnaire building etcI will recommend this course to my peers

DD

5.0评论日期:Jul 6, 2020

Its a platform to enhance your skills and learn the things efficiently with a practical approachThanks to Coursera Team

OO

5.0评论日期:Mar 3, 2022

I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.

RD

4.0评论日期:Jul 16, 2019

Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.

AS

5.0评论日期:Mar 18, 2025

the course will give you the Theoritcal as well as practical knowledge of Quantitative Research

RH

5.0评论日期:Oct 16, 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

MK

5.0评论日期:Jan 19, 2025

This course is one of the best courses each researcher needs to take. I strongly recommend this course because of its rich material and nice teaching of the instructors.

JD

5.0评论日期:Nov 4, 2020

This course helped me understand the relavant knowledge to undertake Quantitative Research.Thanks a lot to the Instructors.John Paco

HC

5.0评论日期:Jul 11, 2021

A​ perfect blend of information and knowledge needed by newcomers to this field

VP

5.0评论日期:Mar 15, 2024

An amazing course. You should have atleast a degree in statitics to understand the subject.

DT

5.0评论日期:Aug 28, 2020

Very Useful course. Instructors and their Pedagogy and Learning strategies are amazing

所有审阅

显示:20/68

Noor Nahas
2.0
评论日期:Feb 19, 2018
Peter Graham Spamer
1.0
评论日期:Jan 8, 2019
Victoria Folea
1.0
评论日期:Nov 16, 2018
Nadiia Telenchuk
1.0
评论日期:Jan 3, 2021
Arif Virani
3.0
评论日期:May 20, 2018
Amanullah Khalid
1.0
评论日期:Apr 21, 2020
Isabela
3.0
评论日期:Mar 15, 2022
Deepkiran
5.0
评论日期:Jul 6, 2020
Younus M. Bhat
5.0
评论日期:Jan 9, 2020
brian silverman
4.0
评论日期:Aug 17, 2021
Alena Afanasyeva
4.0
评论日期:Aug 3, 2020
Jesus Villanueva
3.0
评论日期:Jan 3, 2025
Gargi Godbole
3.0
评论日期:Apr 27, 2020
David Mills
3.0
评论日期:Jun 20, 2020
Lucy Liu
3.0
评论日期:Apr 18, 2020
Utkarsh Kumar Singh
3.0
评论日期:Jun 25, 2020
Tiara Elyse Watkins
2.0
评论日期:Sep 30, 2024
Vladimir Svorcan
2.0
评论日期:Nov 6, 2024
Tarun Bharat Agarwal
2.0
评论日期:May 18, 2020
Huda Charbatji
2.0
评论日期:Apr 8, 2022