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IBM

Product Management: An Introduction

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.

状态:Product Development
状态:Market Research
初级课程小时

精选评论

L

5.0评论日期:Nov 16, 2025

Clear, well-structured course with practical examples. The content is concise and easy to follow. Highly recommended.

KR

4.0评论日期:Feb 14, 2025

This course provides an excellent introduction to product management, encompassing the product lifecycle and the role of product managers in developing products that deliver value to consumers.

EO

5.0评论日期:Feb 18, 2026

I am so happy to be part of your team. i want to thank you all for imparting us and thank you our expert for making work so easy

SC

4.0评论日期:Mar 4, 2025

Excellent course content. My only comment is on the speed and tone of the narration, which I found to be too fast and slightly aggressive.

V

5.0评论日期:Aug 10, 2025

This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.

ML

5.0评论日期:Oct 25, 2025

It is a quite good entry - level course, which is high light reverent knowledge points on the page and go through the course.

BB

5.0评论日期:Jun 8, 2024

This a an easy to understand course into learning Product Management. It breaks down fundamental step by step product management processes.

IG

4.0评论日期:Jan 24, 2026

Il manquait des conseils plus pratiques. Ils sont beaucoup parlés de communication ou d’analyse des risques, mais j’ai pas trouvé des moment à sauvegarder dans mes notes

KF

5.0评论日期:Feb 4, 2025

Great introductory course for those interested in product management. Great examples and accurately depicts the role, responsibilities, challenges, and rewards of being a product manager.

SP

5.0评论日期:Jan 30, 2025

The course provides a basic understanding of how a product manager works and why one should go for product management.

ML

5.0评论日期:Dec 9, 2025

Awesome coverage of the Product Management topics and great slides and viewpoints from the instructors and contributors.

DA

5.0评论日期:Apr 24, 2025

Nice introductory course, covers the essentials of product management what to expect and how to start thinking as a product manager

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Lexie Handley
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