Artificial Intelligence is transforming every industry, and the ability to manage AI-driven products is now one of the most in-demand skills in the tech landscape. This course provides a complete roadmap for mastering the art and science of AI product management—bridging the gap between data science, engineering, and business strategy.
AI Product Management: The Complete Handbook
AI Product Management: The Complete Handbook
访问权限由 Coursera Learning Team 提供
深入了解一个主题并学习基础知识。
初级 等级
推荐体验
推荐体验
初级
Aspiring or current product managers with basic AI or tech knowledge; ideal for PMs transitioning to AI.
3 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级
推荐体验
推荐体验
初级
Aspiring or current product managers with basic AI or tech knowledge; ideal for PMs transitioning to AI.
3 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
您将学到什么
Develop a clear AI product roadmap and career strategy
Understand core AI/ML capabilities and their business applications
Align AI initiatives with organizational goals and ethical standards
您将获得的技能
- Data-Driven Decision-Making
- User Interface and User Experience (UI/UX) Design
- Responsible AI
- Commercialization
- User Feedback
- Digital Transformation
- Machine Learning
- Product Design
- AI Product Strategy
- Deep Learning
- Product Strategy
- Team Performance Management
- MLOps (Machine Learning Operations)
- Artificial Intelligence
- Product Management
- Technical Product Management
- Artificial Intelligence and Machine Learning (AI/ML)
您将学习的工具
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
19 项作业
授课语言：英语（English）
最近已更新！
November 2025
了解顶级公司的员工如何掌握热门技能
该课程共有19个模块
In this section, we explore AI, ML, and DL definitions, compare algorithm differences, and examine infrastructure for scalable AI deployment, providing foundational knowledge for effective AI product development.
涵盖的内容
2个视频16篇阅读材料1个作业
2个视频•总计2分钟
- Course Overview•1分钟
- Understanding the Infrastructure and Tools for Building AI Products - Overview Video•1分钟
16篇阅读材料•总计140分钟
- Introduction•10分钟
- Introducing ML and DL•10分钟
- The New Exploring DL•5分钟
- Invisible Influences•5分钟
- ML versus DL Understanding the Difference•10分钟
- DL•5分钟
- Supervised Learning•10分钟
- Unsupervised Learning•10分钟
- Reinforcement Learning•10分钟
- Succeeding in AI How Well-Managed AI Companies Do Infrastructure Right•10分钟
- Feedback•10分钟
- Storing and Managing Data•10分钟
- Data Lake (and Lakehouse)•10分钟
- Managing Projects IaaS•5分钟
- Deployment Strategies What Do We Do With These Outputs•10分钟
- Example•10分钟
1个作业•总计10分钟
- Foundations of AI Product Development•10分钟
In this section, we cover AI model development, NPD stages, and ethical retraining for effective product governance.
涵盖的内容
1个视频9篇阅读材料1个作业
1个视频•总计1分钟
- Model Development and Maintenance for AI Products - Overview Video•1分钟
9篇阅读材料•总计80分钟
- Introduction•10分钟
- Marketing•5分钟
- Model Types From Linear Regression to Neural Networks•10分钟
- OKRs•10分钟
- Training When Is a Model Ready for Market•10分钟
- Deployment What Happens After Training•10分钟
- Testing and Troubleshooting•10分钟
- Ethical Retraining The Ethics of How Often We Update Our Models•5分钟
- The Current State of Accountability•10分钟
1个作业•总计10分钟
- AI Model Development and Maintenance Fundamentals•10分钟
In this section, we compare machine learning and deep learning, focusing on feature extraction, model complexity, and ethical considerations in AI deployment.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Deep Learning Deep Dive - Overview Video•1分钟
8篇阅读材料•总计80分钟
- Introduction•10分钟
- Case Study•10分钟
- Convolutional Neural Networks•10分钟
- Deep Belief Networks•10分钟
- Autoencoders•10分钟
- Transformer Models•10分钟
- Explainability Optimizing for Ethics Caveats and Responsibility•10分钟
- Guidelines for Success•10分钟
1个作业•总计10分钟
- Deep Learning Fundamentals and Applications•10分钟
In this section, we explore practical AI model implementation, data strategy analysis, and explainable AI design for enterprise applications. Key concepts include AI democratization and the value of generalist skills in real-world product development.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Commercializing AI Products - Overview Video•1分钟
7篇阅读材料•总计65分钟
- Introduction•10分钟
- The Professionals Examples of B2B Products Done Right•10分钟
- The Artists Examples of B2C Products Done Right•10分钟
- The Pioneers Examples of Blue Ocean Products•10分钟
- The rebels Examples of Red Ocean Products•5分钟
- The GOATs Examples of Differentiated Disruptive and Dominant Strategy Products•10分钟
- Disruptive Strategy•10分钟
1个作业•总计10分钟
- Commercializing AI Products•10分钟
In this section, we examine AI's role in transforming economic systems, developing AI-driven MVPs, and addressing global challenges in healthcare and governance through ethical and practical applications.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频•总计1分钟
- AI Transformation and Its Impact on Product Management - Overview Video•1分钟
6篇阅读材料•总计60分钟
- Introduction•10分钟
- Limitations and Uneven Adoption•10分钟
- Sickness and Health the Benefits of AI and Nanotech Across Healthcare•10分钟
- Product Perspective•10分钟
- Product Perspective•10分钟
- Basic Needs AI for Good•10分钟
1个作业•总计10分钟
- AI Transformation and Its Implications•10分钟
In this section, we explore AI product development stages, team roles, and tech stack investments to build effective AI-native tools with practical applications.
涵盖的内容
1个视频13篇阅读材料1个作业
1个视频•总计1分钟
- Understanding the AI-Native Product - Overview Video•1分钟
13篇阅读材料•总计100分钟
- Introduction•10分钟
- Data Management•5分钟
- Research and Development•5分钟
- Deployment•10分钟
- Data Scientist•10分钟
- Customer Success Specialist•10分钟
- Investing in Your Tech Stack•10分钟
- Productizing AI-Powered Outputs How AI Product Management Is Different•5分钟
- AI Customization•5分钟
- Selling AI Product Management as a Higher Octave of Sales•5分钟
- Case Study•5分钟
- Team Breakdown•10分钟
- Tech Stack•10分钟
1个作业•总计10分钟
- Navigating AI-Native Product Development•10分钟
In this section, we explore productizing AI services, emphasizing differences from traditional software, AIOps/MLOps integration, and performance evaluation for scalable, reliable solutions.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Productizing the ML Service - Overview Video•1分钟
8篇阅读材料•总计70分钟
- Introduction•10分钟
- Scalability•5分钟
- Profit Margins•5分钟
- Uncertainty•10分钟
- Agile Development•10分钟
- How Does the Role of an AI PM Compare with a Traditional PM•10分钟
- Experimentation with B2C Products Discover the Needs of Your Collective•10分钟
- Consistency and AIOps/MLOps Reliance and Trust•10分钟
1个作业•总计10分钟
- Productizing AI/ML Services•10分钟
In this section, we explore AI customization for verticals, customers, and peer groups, emphasizing domain-specific strategies and data-driven insights for effective product alignment.
涵盖的内容
1个视频9篇阅读材料1个作业
1个视频•总计1分钟
- Customization for Verticals, Customers, and Peer Groups - Overview Video•1分钟
9篇阅读材料•总计80分钟
- Introduction•10分钟
- Understanding How Your Product Design Will Serve Your Market•10分钟
- Building Your AI Product Strategy•10分钟
- Fintech•10分钟
- Algorithmic Trading and Predictive Analytics•10分钟
- Drug Discovery and Research•10分钟
- Manufacturing Predictive Management•5分钟
- Cybersecurity Anomaly Detection and User and Entity Behavior Analytics•5分钟
- Thought Leadership Learning from Peer Groups•10分钟
1个作业•总计10分钟
- AI Strategies for Market Success•10分钟
In this section, we explore AI-native product design principles, focusing on user and customer journeys, explainability, and clarity to create empathetic, functional AI experiences.
涵盖的内容
1个视频12篇阅读材料1个作业
1个视频•总计1分钟
- Product Design for the AI-Native Product - Overview Video•1分钟
12篇阅读材料•总计110分钟
- Introduction•5分钟
- Product Design Elements 101•10分钟
- Experimentation•10分钟
- Iteration•10分钟
- Documentation•10分钟
- Machine Learning•10分钟
- Choosing Your Priorities Wisely•10分钟
- Adding Complexity•10分钟
- Branding•10分钟
- What’s the Story You’re Telling?•10分钟
- Progression•5分钟
- Case Study•10分钟
1个作业•总计10分钟
- Designing Effective AI-Driven Products•10分钟
In this section, we explore value metrics, KPIs, and OKRs to measure product success and align strategy with growth goals. We emphasize transparent communication and cost analysis for competitive positioning.
涵盖的内容
1个视频13篇阅读材料1个作业
1个视频•总计1分钟
- Benchmarking Performance, Growth Hacking, and Cost - Overview Video•1分钟
13篇阅读材料•总计105分钟
- Introduction•5分钟
- Value Metrics A Guide to North Star Metrics KPIs and OKRs•10分钟
- KPIs and Other Metrics•10分钟
- OKRs and Product Strategy•5分钟
- Hacking Product-Led Growth•10分钟
- The Tech Stack Early Signals•5分钟
- Customer Engagement Platforms (CEPs)•10分钟
- A/B Testing Tools•10分钟
- Business Intelligence (BI) Tools•5分钟
- Growth-Hacking Tools•5分钟
- Managing Costs and Pricing AI Is Expensive•10分钟
- KPIs•10分钟
- OKRs•10分钟
1个作业•总计10分钟
- Strategic Metrics and Team Collaboration•10分钟
In this section, we explore AI product management strategies, emphasizing alignment, communication, and team collaboration over technical expertise alone.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Managing the AI-Native Product - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- Bad Vision Statements•10分钟
- Communication•10分钟
- The Heart Managing People and Values•10分钟
- Empowerment•10分钟
- Managing the rest•10分钟
- Case Study•10分钟
1个作业•总计10分钟
- Navigating the Challenges of AI Product Management•10分钟
In this section, we explore AI integration in traditional products and its impact on business strategy and innovation.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- The Rising Tide of AI - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- Changes in the Fourth Industrial Revolution•10分钟
- Working with an AI Consultant•10分钟
- The First Hire•10分钟
- Anticipating Potential Risks•10分钟
- How LLMs Are Evolving and the Rise of Open Source LLM Capabilities•10分钟
- Case Study•10分钟
1个作业•总计10分钟
- Navigating AI's Impact and Responsibilities•10分钟
In this section, we examine AI trends and growth areas from industry research, evaluate AI readiness, and explore strategies for integrating AI into products and operations for improved outcomes.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Trends and Insights Across Industry - Overview Video•1分钟
7篇阅读材料•总计60分钟
- Introduction•10分钟
- Applied Embedded AI Applied and Integrated Use Cases•10分钟
- Ethical AI Responsibility and Privacy•10分钟
- Immersive Applications•5分钟
- Autonomous AI Development TuringBots•5分钟
- Low-hanging Fruit Quickest Wins for AI Enablement•10分钟
- Riding the GenAI Wave•10分钟
1个作业•总计10分钟
- AI Trends and Industry Insights•10分钟
In this section, we examine how to evolve products into AI solutions by aligning AI adoption with product strategy and company vision, focusing on strategic planning and risk assessment.
涵盖的内容
1个视频12篇阅读材料1个作业
1个视频•总计1分钟
- Evolving Products into AI Products - Overview Video•1分钟
12篇阅读材料•总计100分钟
- Introduction•10分钟
- Value•10分钟
- Scope•5分钟
- Reach•5分钟
- Case Study•10分钟
- Data Management The Bloodstream of the Company•10分钟
- Ensuring Quality Partnerships•10分钟
- Benchmarking and Defining Success•5分钟
- Competition Love Your Enemies•5分钟
- Product Strategy Building a Blueprint That Works for Everyone•10分钟
- Product Goals•10分钟
- Red Flags•10分钟
1个作业•总计10分钟
- Navigating AI Product Evolution•10分钟
In this section, we cover the evolution of product design and what makes the evolved AI product special.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- The Role of AI Product Design - Overview Video•1分钟
8篇阅读材料•总计80分钟
- Introduction•10分钟
- Data Management Strategizing and Integrity•10分钟
- Are You Ready to Scale•10分钟
- Automation and Adaptability•10分钟
- Choosing Your Words Carefully•10分钟
- Accessibility and Inclusivity•10分钟
- Integrating AI into ProjectABZ A Project Management Tool Created by ABCDZCo•10分钟
- Design and Development•10分钟
1个作业•总计10分钟
- Designing Products for AI-Driven Evolution•10分钟
In this section, we explore adapting existing software products for AI integration, focusing on strategic alignment, feedback loops, and fostering a culture of psychological safety for successful AI transformation.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频•总计1分钟
- Managing the Evolving AI Product - Overview Video•1分钟
6篇阅读材料•总计55分钟
- Introduction•10分钟
- Feedback Loops•5分钟
- The Heart Managing the People and Values•10分钟
- Infrastructure and Data•10分钟
- Maintenance•10分钟
- People Alignment•10分钟
1个作业•总计10分钟
- Navigating AI Product Evolution and Ethical Integration•10分钟
In this section, we explore pathways to becoming an AI PM, focusing on readiness, role requirements, and interview strategies. It emphasizes customer focus and community engagement for career growth.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Starting a Career as an AI PM - Overview Video•1分钟
7篇阅读材料•总计60分钟
- Introduction•5分钟
- Theory•10分钟
- Practice•10分钟
- What an AI PM Looks Like Today•10分钟
- The Importance of Communities•10分钟
- Choosing Your AI PM Specialization•10分钟
- Case Study•5分钟
1个作业•总计10分钟
- Navigating a Career in AI Product Management•10分钟
In this section, we explore AI PM competencies, challenges, and strategies for long-term career growth in the field.
涵盖的内容
1个视频9篇阅读材料1个作业
1个视频•总计1分钟
- What Does It Mean to Be a Good AI PM? - Overview Video•1分钟
9篇阅读材料•总计80分钟
- Introduction•10分钟
- Quality Controller•10分钟
- Competitor Analyst•10分钟
- Visionary•10分钟
- Regulatory Complier•10分钟
- Conflict Resolver•5分钟
- The AI Whisperer and the Role of Communicating Accessibly•10分钟
- The Importance of Self-Care•10分钟
- Case Study•5分钟
1个作业•总计10分钟
- The Role and Responsibilities of an AI Product Manager•10分钟
In this section, we explore developing an AI PM career roadmap, staying informed on AI trends, and expanding professional networks to support continuous growth and adaptability in the field.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Maturing and Growing as an AI PM - Overview Video•1分钟
8篇阅读材料•总计80分钟
- Introduction•10分钟
- Specializing and Leading•10分钟
- Learning Staying Informed and Inspired•10分钟
- Professional Development•10分钟
- Embracing Challenges•10分钟
- Relationships and Inspiration•10分钟
- What’s Next? The World Is Our Oyster•10分钟
- Learning•10分钟
1个作业•总计10分钟
- The Evergreen Learner: Maturing and Growing in AI PM•10分钟
位教师
提供方
提供方
Packt
Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
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自 2021开始学习的学生
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