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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,771 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

MA

Feb 20, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

筛选依据：

251 - Developing a Winning Marketing Strategy 的 275 个评论（共 424 个）

创建者 Dwarika p T

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Apr 15, 2020

amazing experience.

创建者 naing l a

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Jan 29, 2019

Very useful course.

创建者 Sagar P

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Jul 22, 2017

Very Comprehensive.

创建者 Joseph T

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Sep 9, 2022

Great professors!

创建者 Ahmed N

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Apr 5, 2022

Useful information

创建者 nandini k

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Sep 13, 2021

Great Experience!!

创建者 DISHANI C

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Sep 10, 2021

I LOVE THIS COURSE

创建者 Nabyendu N

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Jul 30, 2020

Amazing experience

创建者 VAIBHAV U S

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Nov 24, 2021

was good to learn

创建者 Vilma B C C

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May 12, 2021

Excelente curso!!

创建者 Khoder K T

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Dec 5, 2020

very good teacher

创建者 Erich W

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Sep 21, 2018

Excellent Course!

创建者 GAYETHRII A S (

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Dec 10, 2025

Excellent course

创建者 ISMAIL M

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Feb 18, 2023

very nice course

创建者 SANDEEP K S

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May 21, 2020

Excellent course

创建者 MONIKA A

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Jan 9, 2020

Awesome learning

创建者 Reuben K J

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Dec 27, 2019

Very Informative

创建者 Sikandar M

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Jan 25, 2018

Excellent Course

创建者 GOSARIPALLI R 1

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Jun 4, 2021

it was userfu;

创建者 Hussein Y

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Nov 21, 2020

well explained.

创建者 SUBRAMANYAM P

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Jul 1, 2020

Thanks you sir.

创建者 Dr. S C

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May 7, 2020

good experience

创建者 SAMBIT S

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Mar 18, 2020

nice experience

创建者 VIVIYITA A H B (

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Feb 2, 2025

Fruitful input

创建者 Nilanjana H

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May 21, 2021

It's excellent