Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
MP
Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!
BB
The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports
CC
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
LN
Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.
AG
I loved this course, I learned how this business works and now I have a wider and clearer vision of this particular market that is more complex that i tought.This course was so fascinated!
AS
Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.
NA
it has broadened my understanding of fashion and retail industry. It also provoked me to do a lot of online researches by giving me a lot of ways to find answers about fashion, style, and luxury.
DN
Much of the info is now vastly outdated, but all in all, learned many new things and the breakdown of fashion and luxury businesses, communication, brand identity and different market segments.
KM
I learned too much in this course ...unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ... anyway THANK YOU
PM
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
SG
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
EK
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
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I'm actually REALLY INTERESTED on this course, but Erica's accent is TERRIBLE. It's so hard to understand and focus on what she's saying. Had to quit the course because of that.
The course overall has good content. But some videos and case studies were dissapointing in terms of uniqueness of information. You could have easily googled it. Tests could also be more challenging. I would defitenely reccomend it to learners who are new to the industry. For others it could be less informative.
The course is designed for those, who have zero proficiency in fashion and no understanding of the industry.
The links for Pinterest boards that were supposed to be the key additional element of the course don't work, video materials for the course provide identical information as the reading parts, case studies are absolutely irrelevant as they are based upon too old data, general material of the course is very shallow and didn't really meet the expectations on broadening my knowledge
Do not recommend this course. The coursework is boring and entirely video lectures, many of which are done by people with appalling English which is difficult to understand.
It's very interesting, the only problem is the accent of the professors.. Moreover, the transcriptions are often wrong, I cannot believe Bocconi team didn't review the lessons..
Personally, I found this course to be less than I expected. Provided information was very general, mostly outdated. I'm a person, who has no experience in this industry, but biggest part of the information was simply obvious to me. Provided slides just repeat what the lecturers say, so nothing extra to learn from there. I would say this is a fun course to take if you just have spare time, but not for learning something for real.
It was a great course that opened up for me the concept of business of fashion. Talking about different markets, different audience and how brand image and strategy work really broader my knowledge. I would definitely recommend this course for those who wants to dive into the world of fashion. Especially I liked the extra materials for free-time reading as it was interesting but also updated and correspond to nowadays time.
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...
kindly help,
or mail the details on [email protected]
I am very much great full to Coursera that it gave me chance to learn so much with no investment. there so many thing that I learnt. Than you for every small knowledge and ideas that you shared.
-The study material provided is undoubtedly very good! Infact excellent!
-But the questions asked in the quizzes , are not able to measure how much learning did we actually carried, the pattern of these questions and multiple choice answers given were more concentrated on thing that a person doesn't cheats to fill them rather than learning!
- Also the questions in quizzes have very badly framed, confusing choices of answers, different people can have different interpretations for those open to interpret statments provided in M.C.Q options....!
I love the course idea but it is VERY outdated! using case studies, terms and references from over 10 years ago is not acceptable in a fast changing industry like fashion, so I was quite dissapointed in that sense.
very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.
Worst course in Coursera.
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.
While the content of the course is interesting and useful, the delivery desperately needs improvement. The professors speak in an extremely monotonous way, making it seem like they are reading their lines from behind the camera. Just awful, and makes it really hard to follow and stay interested and connected with the topic (even when you're passionate about the subject).
I would rather have the course in Italian, and read the subtitles, if that means a more energetic delivery.
Buenos días mi nombre es JENNY MORENO AVELLANEDA y no estoy contenta con este curso, estoy total mente SATISFECHA Y DEMASIADO FELIZ, con esta capacitación ya que es un tema que me apasiona,además es increíble que se pueda tener esta oportunidad con ésta prestigiosa Universidad, quiero agradecer a Coursera por ésta gran oportunidad, muchas gracias!!!!Los contenidos y la información es excelente, las actividades son muy interesantes y conllevan a la indagación ,investigación, análisis, concentración y ayudan demasiado en el proceso de aprendizaje y retencion de la información.
Quiero felicitar especialmente y muy merecido a las Docentes Erika Corbinelli y a Stefania Saviolo, muchas gracias por su entrega dedicación, experiencia, conocimiento,tiempo, esfuerzo,excelente actitud, excelente metodología de enseñanza, por tener la capacidad de compartir su gran conocimiento y expertisia.
Finalmente quiro desearles que Dios las bendiga proteja y guarde y que sea Él afianzado y aumentado sus talentos, dones, capcidades, fortalezas, conocimiento, bendiciones,salud y que guarde a los suyos.
De verdad muchas gracias de verdad que les cogí cariño y las admiro mucho!!!!!!!
Muchas Gracias!!!!!!
Excelente!!!!!!
Saludos!!!!!!
Muchas Gracias!!!!!
JENNY MORENO AVELLANEDA
The course is a very rigorous and demanding since, the concepts are introduced from an elementary to complex level in a systematic way. One needs to be attuned to what is happening in this complex industry since, we have seen huge changes during the last decade or so. Understanding the concepts being taught in a affable way, makes the whole experience rewarding and endearing. I recommend each one of the professionals who is connected with fashion and luxury retail to enroll and take advantage. The only aspect that the Institution has to update is... with live examples closer to 2018-20 instead of 2012/13. Otherwise, it is a wholesome.
Found the tests illogical and confusing, as well as the elaborations of certain answers.
There were some grammatical and orthographical mistakes within the materials.
The tasks seemed a little superficial – I would love it if we got to analyse business models, communication strategies, and retail as assignments during the course, rather than using it only as the basis for the final test.
Other than that, very educational, a TON of information, loved the case studies and interviews, waiting for it all to sink in more.