返回到 Hôtel “De l'étoile” - a hotel in crisis?
ESSEC Business School

Hôtel “De l'étoile” - a hotel in crisis?

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

状态:Stakeholder Management
状态:Program Implementation
课程小时

精选评论

DP

4.0评论日期:Jun 18, 2019

Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!

DK

5.0评论日期:Oct 17, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

FC

5.0评论日期:Jul 15, 2020

Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.

CG

4.0评论日期:Jul 3, 2017

Not that many people gave helpful feedback to me about my project, but I would still recommend this course.

II

5.0评论日期:Aug 10, 2019

A course that makes your brain works. You analytical skills will be tested at maximum. Well done!

D

5.0评论日期:Jun 15, 2020

This course is amazing. But bit difficult for beginners...

CJ

5.0评论日期:Jul 2, 2025

Not able to start this because of bad policy of Coursera

EM

5.0评论日期:Aug 16, 2016

Wonderful course & specialization - I learnt a lot !

RG

5.0评论日期:Mar 6, 2023

A wonderful exercise that will have you pouring over your course notes to create a ROI analysis using some pretty useful data points.

FK

5.0评论日期:Sep 7, 2020

Hopefully it will work on upcoming future as well.

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