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ESSEC Business School

The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)

状态:Hospitality Management
状态:Marketing Channel
课程小时

精选评论

BL

5.0评论日期:Apr 10, 2020

Really helpful for my career as i am working in hospitality. Clearly video and conprehensive syllabus. Thank you very much instructor Peter O' Connor.

YL

5.0评论日期:Mar 7, 2017

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

TM

5.0评论日期:Jan 30, 2024

I recently completed the course on "The fundamentals of hotel distribution" and as someone with 3 years experience in the hospitality industry, I found it to be quite enlightening.

RC

5.0评论日期:May 3, 2020

A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.

TD

5.0评论日期:Dec 20, 2017

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

JC

4.0评论日期:Jun 8, 2017

Learning from basic. The material is enough for fundamental level. The exam question was a bit difficult because there was no similar examples in the course.

JR

5.0评论日期:Sep 5, 2018

You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel

KS

5.0评论日期:Apr 5, 2021

Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.

FF

5.0评论日期:Jan 24, 2022

​Dear Essec, Greetings from Bali! Thank you for the knowledge of fundamentals of hotel distribution, im starting to gain my confidence to learn more about hospitality again. Thank you once again!

HH

5.0评论日期:Nov 17, 2015

For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.

ZC

5.0评论日期:Jun 4, 2022

it was an excellent course, after going through this , i have learned a lot of new attributes which can be utilised to increased the revenue of hotel.

MP

5.0评论日期:Feb 6, 2016

Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.Thank you so much!

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