返回到 Generative AI in Marketing
Emory University

Generative AI in Marketing

Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies. Learners will explore the limitations of generative AI tools, such as chatbots, and master the art of prompting and iterating with these systems. The course also covers the practical application of generative AI in customer acquisition and engagement, providing insights into evaluating its effectiveness. This course also covers discussion of the legal debates surrounding generative AI, the concept of fair use, and potential brand concerns. By the end of this course, you will be equipped with the knowledge and skills to harness generative AI responsibly and effectively for marketing success.

状态:Intellectual Property
状态:Generative AI
初级课程小时

精选评论

BR

5.0评论日期:Aug 18, 2025

It's an introductory-level course, but it offers good examples of the use of generative AI in marketing and shares real-life case studies. I highly recommend it!

所有审阅

显示:6/6

Timothy Hooker
5.0
评论日期:Oct 2, 2024
Andres Cortes
5.0
评论日期:Oct 2, 2024
Beatriz Rosa
5.0
评论日期:Aug 19, 2025
Mark Newton
4.0
评论日期:Dec 31, 2024
2373401150707 - Tống Nguyễn Xuân Sơn - 71K29MARK14
4.0
评论日期:Apr 9, 2025
Marlies
3.0
评论日期:Jan 18, 2026