Larry is one of my all time favorite professors. No one teaches price theory like him. He makes the material entertaining and creates an enjoyable learning experience. I wish he taught more courses.

Had lot of fun learning in this course. Although I had a basic concept of economics but with the help of this course I now have a clear and better understanding on Consumer and producer behavior.

In the beginning I thought this was going to be a very basic course, but the way the professor explained the topics really make it interesting a practical, going beyond the classical economic theory.

Absolutely made me understand firm level economics concepts. Good practice and foundation building.

Professor is great and engages will with real life examples and connections.

This was awesome. I did not know Firm Level Economics when I joined this course. The explanations were simple and Prof DeBrock explained really difficult concepts in a very easy to understand manner.

I took Micro Econ over 20 years ago. It was hard and boring. I barely passed the class. I just took Larry DeBrock's class and fell in love with the area. I had no idea that micro economics could be so interesting! It also helps that Larry DeBrock is an award winning lecturer at University of Illinois and past Dean of the ?business School. He takes the topic and breaks it down into easy-to-understand basics. I really enjoyed this class.

Theoretical content is this course is excellent, but additional mandatory reading is necessary to understand all the math calculations and math theory in this course. If you don't have a good background in Calculus or Business Math, you will be at a disadvantages. Also, the articles, references, and supplemental textbooks are mostly out-dates (2 years old or more).

Thank you very much for the course! Just an amazing dive into the world of Finance. The material is very interesting, and the tasks are very interesting and really make you think. Many thanks to Larry DeBrock, thanks to You I am Beginning to understand the world of Economics. The presentation of the material is fantastic. Thank you very much and see you in the next courses :)

One of the best courses I have taken on Coursera and one of the best instructors. Dr. DeBrock presented concepts in microeconomics, a subject which I had absolutely no knowledge about, in such a simple way with examples and intuitive explanations (leaving out the calculus portion :-)) and so much liveliness, that there was no ambiguity left at the end of the course. Thanks...

This course is really useful for the candidates who are aspiring to learn the economics at the firm and consumer level. I did not have any prior knowledge of economics, but was still able to learn and apply it in real life scenarios. This course is very concise and easy to grasp as the examples given are very easy to connect and understand.

Professor Larry is awesome! He makes Economics interesting and understandable. I was a little hesitant about this class since I have taken this subject as part of my undergrad ( a few years back) but Prof Larry does a great job in using real world scenarios as part of his learning as opposed to just theory. Well done!

I thoroughly enjoyed Professor DeBrock's course. He did a fantastic job of illustrating important concepts without muddying the water with unnecessary jargon. I'm looking forward to continuing in the specialization with DeBrock at the helm. Thanks again!

Professor DeBrock teaches a fine course. However, the assignments and graded content are tested at a much higher/more in-depth level then what is taught. Most of the questions are theoretical movements of demand, supply, costs, taxes, and etc that are not well covered in the lectures and not at all covered in the readings. The quizzes do not give you the correct answer either nor any explanation. I understand this is to prevent cheating, but it is unhelpful to basically brute force the quizzes to get it right - and still not understand why you are right/wrong.

Exams questions wasnt same What Larry talked about. Larry talked others things and questions were about other things

Course Overview The course explores how individual consumers and firms make decisions, how these decisions interact in markets, and how prices and outputs are determined. It emphasizes microeconomic principles applied at the firm level, including consumer choice, production, costs, and market structures. Key Concepts Learned Consumer Behavior Understanding preferences, utility, and budget constraints. How consumers make rational choices to maximize utility. The role of substitution and income effects when prices change. Application of indifference curves and demand functions. Producer Behavior Production functions: relationship between inputs and outputs. Short-run and long-run costs and how they influence supply decisions. Profit maximization principles. The concept of marginal cost and marginal revenue in determining output levels. Market Interactions How consumer demand and firm supply interact to determine equilibrium prices and quantities. Understanding elasticity of demand and supply and its implications for pricing strategy. The effects of market structures (perfect competition, monopoly, oligopoly) on consumer welfare and firm behavior. Strategic Decision-Making Pricing strategies under different market conditions. Investment and cost management decisions based on production and cost functions. Role of incentives, competition, and efficiency in shaping firm behavior. Practical Insights Consumer behavior analysis is essential for market research, product positioning, and pricing strategies. Understanding costs and production allows firms to allocate resources efficiently and maximize profits. Elasticity concepts are critical for forecasting demand responses to price changes. Market structure analysis helps anticipate competitor behavior and inform strategic decisions. Personal Takeaways I now appreciate how microeconomic principles translate into day-to-day firm-level decisions. The course reinforced the importance of data-driven analysis in understanding consumer and producer choices. It helped me understand the link between individual behavior and market outcomes, which is useful for both managerial and policy-making perspectives.

I find the Instructor uses a lot of narratives to explain the economic points. It is somewhat long but I find it very important to give actual real word instead of text book examples. So bear with that.

I find the topic a bit challenging to absorb due to lots of graphing and underlying concepts behind each movement of the curves. I find that a good background in Calculus and Algebra is very helpful and gives you an edge to understand it quickly but not necessary. But the most important thing is to understand the intuition behind the movements of the graph, consumers and producers.

Each behavior is very important particularly for a Business Analyst.

The course is great, it helps me to better understand Consumer and Manufacturer behavior, this is a new knowledge for me because I am not from economics major, this course is also an experience. New experience with me on how to learn online. Larry's lectures are clear, concise and easy to understand. In the first few videos I did not follow his teachings, but by the fourth video I was able to catch up with his lecture. Thank you very much for the lessons and drawings that are easy to understand. Wishing you always happy and healthy

Great introduction to Economics. Many people may feel that this is a dry subject, but it is not. The models that I worked on with Professor Larry are world class and if I were to plug in any practical numbers into those models, it would give me an insight into how a firm goes through profits and losses at a theoretical level.

By itself, I cannot foresee how useful it is, but being an MBA student, I can see immense help and great skills being gained.

As the first class I've taken since 1995, I will say that this is extremely challenging and invigorating. I really appreciate being given the tools of office hours and Khan academy to support my learning. I look forward to further training my mind and managing my time through work and life, to stay focused on the tasks set forth in the class. I believe in myself and even if I have to watch the videos 10 times, I will succeed.

Best M Brown

Learned a lot about the fundamentals of supply and demand, and other related topics. Lectures were informative and enjoyable. Assignments tested fundamental knowledge. Recommend to anyone interested in the basics of economics.